Vine reboot 'diVine' launches with over 100k archived videos

After getting shut down in 2017, Vine is back!

Now called diVine, the app was funded by former Twitter CEO Jack Dorsey. Former Twitter employee Evan Henshaw-Plath, known online as Rabble, has been spearheading the project.

Vine, famous for its six-second looping videos, launched in 2012 and closed in 2017. However, its videos were backed up by a group called the Archive Team.

According to TechCrunch, diVine gives access to more than 100,000 archived Vine videos.

As for posting new videos on the platform, the report said diVine flags and suspends AI content.

Rabble told TechCrunch he wanted to do "something that’s kind of nostalgic."

“Can we do something that takes us back, that lets us see those old things, but also lets us see an era of social media where you could either have control of your algorithms, or you could choose who you follow, and it’s just your feed, and where you know that it’s a real person that recorded the video?” he said.

He added that diVine contains a "good percentage" of Vine's most popular videos. Vine creators still own the copyright to their old work.

“I wasn’t able to get all of them out, but I was able to get a lot out and basically reconstruct these Vines and these Vine users, and give each person a new user [profile] on this open network,” he said.

Rabble said there's a nostalgia for the "early Web 2.0 era, for the blogging era, for the era that gave us podcasting, the era that you were building communities, instead of just gaming the algorithm."

“Companies see the AI engagement and they think that people want it. They’re confusing, like — yes, people engage with it; yes, we’re using these things — but we also want agency over our lives and over our social experiences.” 

On its website, diVine invites people to "experience the raw, unfiltered creativity of real people sharing genuine moments in 6-second loops."

DiVine is available on iOS and Android at diVine.video. —JCB, GMA Integrated News