Le Sserafim's Chaewon stars in PlayStation's 'Love of Play' campaign

Le Sserafim's Chaewon teamed up with PlayStation for its new "Love of Play" campaign.

In a YouTube video titled "Festive New Year - Love of Play Episode 1 (Family)," PlayStation introduced Chaewon as the face of the campaign.

"We're teaming up with the fearless Kim Chaewon of Le Sserafim to spread more joy this New Year," the company wrote.

PlayStation also teased exclusive offers for fans and an upcoming giveaway featuring a special autographed prize.

Le Sserafim debuted in May 2022 with the release of their first EP titled "Fearless." The girl group was formed by Source Music and HYBE Labels.

The group's other EPs include "Antifragile," released in October 2022; "Easy," released in February 2024; and "Crazy," released in August of the same year.

Last year, the South Korean girl group visited the Philippines for its "Easy Crazy Hot" concert.

—Carby Rose Basina/MGP, GMA Integrated News