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Jungkook of BTS is luxury brand's newest global ambassador for fragrances and beauty
Jungkook of BTS was named as Chanel's newest global ambassador for fragrances and beauty, the luxury fashion house announced on Instagram.
"For me, Chanel is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity,” Jungkook said on Chanel’s Instagram Stories.
“As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with Chanel Fragrances and Beauty is especially meaningful to me."
Meanwhile, the brand said in a statement published by Soompi that Jungkook’s “bold and innovative spirit aligns seamlessly with the values Chanel Beauty pursues.”
Thomas du Pré de Saint Maur, head of Global Creative Resources for Chanel’s Fragrance and Beauty, added that they are “thrilled and honored to welcome Jungkook as a global ambassador.”
“He perfectly embodies the essence and values that the House of Chanel represents. His passion and original artistry, which inspire a new generation, deeply resonate with the brand. We look forward to the collaboration ahead,” he said.
Jungkook also noted that he is “truly happy” to be part of Chanel Beauty.
“I think Chanel is a pioneering brand that respects its iconic identity while constantly creating something new. As an artist who strives to keep my own color while taking on new challenges, this collaboration with Chanel feels especially meaningful," the K-pop idol shared.
Jungkook was discharged from mandatory military service in June.
He released his debut solo album “Golden” in 2023, which features the songs “Seven,” “Standing Next to You,” and “3D.”
Meanwhile, BTS plans on making a huge comeback in 2026, with a new album and a tour.
The seven members spent time in Los Angeles, California, and delighted fans with photos of their recording sessions in the studio and their hangouts.
—Nika Roque/CDC, GMA Integrated News
