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New tourism logo inspired by textiles from Luzon, Visayas, Mindanao —DOT chief


Tourism chief Bernadette Romulo-Puyat on Tuesday said the new logo of the government's "It's More Fun in the Philippines" campaign was inspired by textiles from different regions as it aims to depict the diverse identities of Filipinos across the country.

"'Yung bago naming sign, it was inspired by textiles from Luzon, Visayas and Mindanao because we wanted 'yung ating identity will reflect Luzon, Visayas and Mindanao and truly Filipino," Puyat said in an interview on News To Go.

The design features strips with the Philippine flag's colors (red, blue, and yellow) and woven together to form the new logo.

"The new logo weaves the unique colors of the Philippines together," said the DOT in its new promotional video, which features among others an Igorot in his traditional garment and its weaving process.

Just a few months ago, indigenous textiles and patterns also took the international center stage when eventual Miss Universe Catriona Gray donned a national costume that combines different tribal designs.

On Monday, the Department of Tourism (DOT) launched the new tourism font, Barabara, which was inspired from local signs seen in the country's streets, jeepneys, and sandy beaches.

"'Yung font namin is truly Filipino. It's called Barabara, it's inspired by 'yung nakikita mong jeepney signs. Free ito sa lahat. I can say this font is really Filipino," Puyat said.

Barabara has 27 characters and comes complete with local symbols.

Saying it was "designed to be easier to read just for you," DOT described Barabara as, "a more fun more Pinoy typeface celebrating sign-painters all over the country."

The DOT also unveiled the refreshed "It's More Fun in the Philippines" campaign to promote sustainable tourism in the country. — Anna Felicia Bajo/MDM, GMA News

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