P&G Phils sees up to 20% sales hike

Procter & Gamble (P&G) Philippines is expecting to hike its sales by up to 20 percent this year through aggressive marketing strategies for its big brands in the laundry and soap categories. Mohit Anand, P&G Philippines marketing director, said the company is bent on maintaining its market leadership in the laundry segment, which represents 40 percent of P&€™s business in the country. Anand said they have strong products across the market for the laundry, with Ariel for the top-end, Tide in the middle and the Mr. Clean for the low-end. “We have a fair-rounded portfolio," Anand told reporters at the 50th anniversary celebration of Tide in the country at the Hotel Philippine Plaza Friday night. Anand said the Philippines is one of the company’s most important markets globally even if the sales here only grew by about 6 percent last year. He said their strategy for the next five years is to grow by 10 percent to 20 percent annually by focusing on the company’s big brands. P&G also markets the Safeguard soap, which represents about 15 percent to 20 percent of the company’s business here. The company is also into baby-care, hair-care and other personnel care business. P&G recently launched its “three-pid" (three-in-one) packs in the country recently, which Anand said has been received well by the market. “Our focus is to meet our customers’ needs better," Anand said. - GMANews.TV