PLDT claims lead in 2014 mobile postpaid market 

With its subscriber base up 16 percent to 2.8 million in 2014, Philippine Long Distance Telephone Co. (PLDT) on Monday claimed it has dominated the mobile postpaid market.

 

Its 2014 numbers represent 55 percent of the total Philippine mobile postpaid market under its wireless units – Smart Communications Inc. and Sun Cellular, PLDT said in an e-mailed statement Monday.

 

Revenues from postpaid subscriptions rose 14 to P21.7 billion on-year, equivalent to 21 percent of total cellular revenues for PLDT's wireless business.

 

Last year's revenues reflect the lineup of new smartphone offerings, postpaid plans and content, said Charles A. Lim, executive vice president and Wireless Consumer Division head of Smart and Sun.

 

 “The year 2014 presented us with opportunities to shape the mobile lifestyles of Filipinos. By introducing our subscribers to an ‘always-on’ mobile data experience, and by giving them more ways to access information and content, we are able to build habit and spur usage among our subscribers, and to translate this to sustained revenue streams for the postpaid businesses of Smart and Sun,” Lim added.

 

On the other hand, rival Globe Telecom Inc. said it ended 2014 with a postpaid subscriber base of 2.3 million. – Danessa O. Rivera/VS, GMA News