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(UPDATED 3:02 p.m. October 3) The phenomenal AlDub love team has boosted not just ratings and social media influence of Eat Bulaga, but has also been a boon for a fastfood chain that has tapped them as ambassadors.
In a tweet on Thursday, quoting Margot Torres, Adobo Magazine cited how McDonald's sales expanded by more than 470 percent when the company released its #ALDUBkoto TV commercial.
Torres, vice president for Marketing Communications at Golden Arches Development Corporation, said that the figure was "accurate but not clearly explained."
In an email to GMA News Online, she clarified the basis for the 470 percent figure.
"Our growth is measured based on same store sales and transactions," she wrote.
"If we use the period when we sold Minions (which was a good month) as a base index of 100 and compare the same store transactions growth figure with the period 3 weeks after we launched our chicken fillet a la king and the aldub campaign, the figure is 470 vs base index.
"This is a nationwide number."
Golden Arches is the franchise holder of McDonald's in the Philippines.
"Needless to say, the launch of our Chicken Fillet a la King product with the AlDub campaign has positively impacted our business, and sales for Chicken Fillet a la King have well exceeded its target," Torres said.
However, she declined to give the peso equivalent of McDonald's sales in relation to the #AlDubkoto TV ad. "I cannot share peso sales."
The product was launched in stores on September 7. The TV ad aired on September 11.
"Within 24 hours of posting, the TVC (TV commercial) was viewed more than 1.5 million times on our Facebook page," Torres noted.
Regarding future plans in relation to AlDub, she said, "We will continue to support AlDub as our newest brand ambassadors."
The love team of Maine Mendoza and Alden Richards is featured on Monday to Saturday on the noontime variety show Eat Bulaga's KalyeSerye segment on GMA 7. – VS/JST, GMA News