Lazada launches ‘virtual mall’ for authentic brands

E-commerce platform Lazada launched on Friday its virtual mall, LazMall, where consumers can buy authentic brands online.

“What we have in LazMall is a premium shopping experience,” Lazada Philippines chief executive officer Rey Alimurung said during the virtual mall launching in Taguig City.

LazMall will be a channel within the Lazada app.

The idea of creating LazMall is to cater to customers with preferred buying or shopping behavior or those who want to buy premium brands. —VDS, GMA News