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San Miguel Foods expands chicken-to-go brand ‘Chick ‘n Juicy’

San Miguel Foods Inc. said Wednesday it has further expanded the reach of its “Chick ‘n Juicy by Magnolia” chain of chicken rotisseries, as it opened its 87th store in Bagong Barrio, Caloocan.

In a statement, San Miguel Foods said that in just 18 months in operation, the chain of chicken rotisseries has grown its presence in 12 out of 17 cities in Metro Manila and several nearby provinces.

It has outlets in Quezon City, Muntinlupa, Paranaque, Las Pinas, Caloocan, Makati, Marikina, Taguig, Pasig, Valenzuela, Navotas, and Manila, as well as branches in Laguna, Batangas, Rizal, and Cavite.

“With the pandemic still a threat to lives and health, we’re emphasizing safety across all San Miguel businesses,” San Miguel president and chief operating officer Ramon S. Ang said.

“In our food businesses, since the start of the quarantine to the present, we’ve introduced many ways for consumers to have continuous, convenient, and safe access to our products—from rolling stores, community selling, to online ordering,” Ang added.

“In these challenging times, we have to be adaptable, innovative, and agile enough to quickly make necessary adjustments in our operations in order to continuously serve our customers safely,” he said.

Apart from stand-alone outlets, “Chick ‘n Juicy” has also utilized the available network of SMC fuels subsidiary, Petron Corporation, to open more branches at fuel service stations to increase its reach.

It has expanded to Petron Treats stores in Diego Silang Taguig and Libis Quezon City.

The retail food chain has also beefed up its in-house delivery service, serving various areas in Metro Manila, even as it has partnered with third-party online food delivery services such as LalaFood, and soon to be on Grabfood and Foodpanda. 

The chain’s various food offerings include Sweet Roast Chicken, Garlic Roast Chicken, Fried Chicken Drumsticks, Hard-boiled Magnolia Brown Eggs, Sweet ‘n Spicy Fried Chicken Neck, and Fried Isaw. -MDM, GMA News

Tags: chicken