Spain’s Torres enters PH market through Tanduay partnership

Spanish spirits brand Torres is entering the Philippines market through a distribution partnership with Tan family-led Tanduay.

In a news release on Wednesday, Tanduay said it will be introducing Torres 5 Light and other products for the Spanish brand’s Philippine debut.

“The arrival of Torres in the Philippines marks the coming of two great houses that are united by a shared commitment to excellence and growth. This partnership reflects our vision to offer Filipino consumers world-class spirits,” said Lucio Tan III, president and CEO of Tanduay.

Christian Visalli, Torres Spirits global managing director, said the Spanish spirits-maker is looking forward to introducing Torres 5 Light to Filipino consumers.

“We are proud to bring the rich heritage of Spanish brandy to the Philippines. With Tanduay as our distributor, we are confident that Torres products will reach Filipino consumers who appreciate exceptional spirits with authentic Spanish tradition,” said Visalli.

Tanduay said Torres 5 Light will be distributed nationwide along with Torres’ other premium products that cater to different types of drinkers. — Ted Cordero/BM, GMA Integrated News