Wildflour Group eyes 20 new stores in 2026 

Wildflour Hospitality Group is looking to open as many as 20 new stores in 2026, bringing its brands outside Metro Manila for the first time this year.

According to Wildflour founder and chief executive officer Ana Lorenzana de Ocampo, the group is looking to end the year with around 60 stores, up from the 40 outlets it currently has.

“It’s the first time to be outside Metro Manila this year. We’re going to be in Laguna, Baguio, and Cebu,” she said in a chance interview in Makati City.

De Ocampo declined to elaborate on the investment needed for the expansion, but said the new stores will be across the country, with Cebu having about three or four stores.

The portfolio of the Philippine premier casual restaurant operator includes the flagship Wildflour stores, and brands like Little Flour, Filipino restaurant George and Onnie’s, Japanese concept Kei Maki, Pizza Sisters, Osteria Antica, Pink’s Burgers, Hotdods, and Shakes, and Farmacy Ice Cream and Soda Fountain.

De Ocampo last year said going public for the group is a “big possibility” in the near future, after it secured a significant investment of $15 million from private equity firm KV Asia Capital, marking its first investment in the Philippines following forays in different markets in the region.

“It’s something that we are talking about. It’s really a possibility, a big possibility for us in the near future,” she said last February. — LA, GMA Integrated News