Globe pushes for Stage 5 AI maturity, customer innovation

Telecommunication firm Globe is pushing for Stage 5 AI maturity as it underscored transformation and commitment to digital inclusion. 

Globe president and CEO Carl Cruz has outlined the company’s vision to achieve Stage 5 AI maturity, where autonomous agents not only drive new business models but also advance sustainability by reducing carbon monoxide emissions through predictive intelligence.

“Our mission is to uplift the life of every Filipino, while keeping our customers, our nation, and the environment at the heart of our priorities. Just as the internet transformed society, AI will be equally disruptive, and Globe is committed to harnessing it responsibly as a tool for progress, building a more inclusive, sustainable, and empowered digital future,” he said during the WinWin Live platform at Mobile World Congress (MWC) 2026.

Cruz highlighted Globe’s move as the first Philippine operator to appoint a Chief AI Officer, signaling that AI is a strategic capability embedded across the organization.

He said the telecom firm’s adoption of the GSMA Responsible AI Maturity Roadmap and the creation of an AI Innovation Hub ensures innovation is pursued responsibly and sustainably. 

“We appointed the country’s first Chief AI Officer to ensure AI is guided by ethics, security, and purpose. Today, our teams have built AI tools solving real pain points across the business. For me, the measure is simple, if AI helps us serve customers better and widen access to opportunity, then we are using it with purpose, uplifting more Filipino lives and building a #GlobeOfGood,” Cruz said.

He added Globe is redefining customer centricity in the digital?first era by investing in AI?driven innovations such as personalized care, self?service platforms, and proactive network monitoring.

He further said these solutions empower subscribers to manage accounts seamlessly, anticipate issues before they disrupt lives, and enjoy hyper?personalized experiences that place convenience and control directly in their hands.

Addressing challenges in scaling AI, Cruz pointed to Globe’s focus on empowering employees through its AI Advocates Guild, embedding ethical safeguards, and modernizing operations with cloud?native infrastructure.

He said early results include multimillion?peso savings from the GenAI Quality Audit, over 400 employee?built AI bots, and global recognition with three Open Innovation Catalyst Awards at DTW Ignite 2025. —AOL, GMA News