Filipinos 'seldom switch' brands, promos sway the practical — Nielsen report

Five hundred Filipino respondents who took part in a Nielsen consumer survey last year have confirmed what many may have known all along—that Pinoys get swayed by promotions offering practical deals and “seldom switch to another brand.” 

 

"The allure of good product promotions is strongest in developing countries such as the Philippines where practicality and creativeness are needed in order to stretch the budget" said Stuart Jamieson, managing director of Nielsen Philippines, in a statement Tuesday on their 2012 Global Consumer Report.

 

Among the key findings is that 76 percent of the Filipino respondents said offers of free gifts make product offers more attractive. The Philippine score on this beat the Asia Pacific average of 58 percent.

 

Jamieson said, "Filipinos may be ready to spend but still they are on the lookout for the best deals and promos, offering extras or gifts to consumers will get them to buy a product over another."

 

Some 29,000 respondents worldwide participated in the Nielsen survey, which learned that Filipinos preferred to shop around for deals—with a rating of 80 percent.

 

"In this report, we found that Filipino consumers seldom switch to another brand and remain devoted to their favorite shampoo, deodorant and coffee," Jamieson also said.

 

Seventy-seven percent of the Pinoy respondents said they have preferred brands. The Asia Pacific average on this is 69 percent.

 

Nielsen also found that Filipinos relied much on television for information on consumer items such as  cosmetics, skin care, medicine, food and beverages, and household products, as well as appliances.

 

For purchase decisions on motor vehicles, the Filipino survey respondents said the searched for information on the internet.  — ELR, GMA News