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Google: 72% of Pinoys get Christmas gift ideas from the Web
By BEA MONTENEGRO, GMA News
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Seventy-two percent of Filipinos get their Christmas gift ideas from the Internet, a Google survey showed.
In a news release, Google suggested that business owners start raising awareness for their products as early as October, and to capitalize on customers’ last-minute spending in December.
“The holiday season is also the busiest time for shopping, hence a deeper consumer knowledge should give businesses the advantage of providing what their customers truly need and prioritize,” said Ryan Morales, Google Philippines Country Marketing Manager.
Though the bulk of Filipino shoppers (36%) start researching possible Christmas gifts in November, 4% actually begin searching in July, and 19% leave it to the last moment in December. When it comes to actual shopping, most people start during the first two weeks of December (44%), though early birds (4%) start in September. Still 4% of people put it off right until the day before Christmas.
In a news release, Google suggested that business owners start raising awareness for their products as early as October, and to capitalize on customers’ last-minute spending in December.
Called “How Filipinos Shop During The Christmas Season,” the survey gathered information from 160 respondents about their spending habits in relation to the holiday season.
“The holiday season is also the busiest time for shopping, hence a deeper consumer knowledge should give businesses the advantage of providing what their customers truly need and prioritize,” said Ryan Morales, Google Philippines Country Marketing Manager.
Though the bulk of Filipino shoppers (36%) start researching possible Christmas gifts in November, 4% actually begin searching in July, and 19% leave it to the last moment in December. When it comes to actual shopping, most people start during the first two weeks of December (44%), though early birds (4%) start in September. Still 4% of people put it off right until the day before Christmas.
Google said that when asked what they’re looking for in a gift, of respondents said that the most important factor is value for money (84%). This is followed by price (80%) and quality (78%). Given this, it may not be surprising that most people choose clothes and accessories as gifts (88%). — NB, GMA News
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