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SciTech

Cebu Pacific: 'We're 2nd most tweeted airline in the world'


Philippine air carrier Cebu Pacific claimed Thursday to be the world's second most tweeted airline in August 2011. Cebu Pacific said this was the finding from a monthly study from Eezeer Data Lab, a Twitter analytic products company. “Cebu Pacific remains innovative in using social networking sites to share our culture as an airline to our fans and followers, and boost travel with our trademark low fares," said Cebu Pacific VP for Marketing and Distribution Candice Iyog on the company's website. “We owe this increase in public tweets to @cebupacificair to our Twitter promos and games. We currently have a Where in the World is Ceb promo that is linked to a CEB Facebook app. There, we give fans the chance to win four tickets to any CEB destination they want," she added. Citing Eezeer's findings, Cebu Pacific said its Twitter account received almost 12,000 public tweets for August, ranking second in the Airline Listening Champion category. "Approximately 186 airlines tweet, but only 81 of them are actively tweeting," it said. Cebu Pacific's Twitter account is http://twitter.com/cebupacificair. The carrier cited the study findings that showed Delta Air received more than 27,000 public tweets, while it received close to 12,000 tweets. JetBlue ranked third with almost 9,000 public tweets. Cebu Pacific also said it was cited in the report with a 106.7 global satisfaction rate. A score of 100 indicates average consumer satisfaction. Seat sale Cebu Pacific said it will hold a seat sale as low as P1 from September 23 to 25, 2011 or until seats last. For travel from November 1, 2011 to January 31, 2012, passengers can buy P1 seats from Manila to Laoag; from Cebu to Bacolod, Clark, Dumaguete, Iloilo; from Zamboanga to Tawi-Tawi; and, from Cagayan de Oro to Iloilo or Davao. Cebu Pacific also highlights local destinations such as Bacolod, Iloilo, Tacloban, Cebu, Puerto Princesa, Tagbilaran from Manila, and Davao from Cebu with seat sale fares as low as P388, for travel from November 1, 2011 to March 31, 2012. P688 seats are also available for flights from Manila to Davao, General Santos, Dipolog, Zamboanga and Cagayan de Oro. Popular international destinations are up for grabs, for travel from December 1, 2011 to February 29, 2012. Passengers can buy P488 seats from Clark to Hong Kong, Macau and Singapore, and P888 seats from Clark to Bangkok, and from Cebu to Hong Kong, Singapore, Incheon and Busan. — TJD, GMA News
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