Digify Inc. develops mobile app for SM Supermalls 

Digify Inc., a wholly owned subsidiary of GMA New Media Inc., has developed a mobile app to help SM Supermalls patrons keep track of their parking and shopping at the company's malls.

Users who register an account with the app have access to a Feed where they can see highlights about possible sales and promos of stores inside SM branches. There’s also information about services, upcoming movies, and events. There’s also a feature that will allow users to keep track of where they parked their car and check the locations of restrooms, ATMs, and Global Pinoy Centers.

The app currently holds information for over 50 SM branches nationwide.

“With smartphone adoption in the Philippines expected to reach half of the Philippine population by year-end, using technology to help deliver SM’s brand of service was a route that we have not yet explored extensively until now,” said Jonjon San Agustin, Senior Vice President for Marketing of SM Supermalls.

The SM Supermalls Mobile App is available for free in both the Google Play Store and the Apple App Store.

Last year, Robinsons Malls also released its own app, also available for both Android and Apple smartphones. — Bea Montenegro/TJD, GMA News