Nokia still Pinoys' mobile of choice —TNS survey

Nokia continues to be on the top of the mobile phone race as a recent survey revealed it is the brand of mobile handset owned by most Filipinos in 2011.

^Goshalia

The full results of the survey were disclosed in the Mobile Life 2012 study by consumer research firm TNS. For the Metro Manila coverage, 500 face-to-face interviews were conducted among respondents with ages ranging from 16 to 60 years old across all economic classes.

Among the questions asked was the brand of handset owned by Filipinos in Metro Manila, or what brand of mobile phone reflects the urban Filipino.

Sixty-four percent of the respondents interviewed revealed they currently own a Nokia handset. The mobile phone brand on the second spot trails behind with 12 percent.

Compared with the 2010 study, the recent result revealed a decline of ownership of the Nokia brand from 70 percent. Still, the results reflected Filipinos’ continuous preference for Nokia handsets.

“These results from the Mobile Life Study of TNS only show that the Philippines is still a Nokia country,” said Dharmesh Goshalia, general manager of Nokia Philippines.

“Despite the deluge of other mobile phone brands, Nokia remains in the consciousness of Filipinos as a reliable mobile device that meets their lifestyle.”

Apart from revealing the mobile phone brand owned mostly by Filipinos, the Mobile Life 2012 Study also showed interesting results on mobile phone ownership.

The survey disclosed that mobile phone ownership in the country remains stable and that mobile phones are now more widely owned than the DVD player. The study also bared a significant increase in smartphone ownership since 2010 across all economic classes. — Newsbytes.ph