Sony releases 4 new Xperia smartphones

With its partnership with Ericsson now behind it, electronics giant Sony has forged ahead on its own and unveiled four new smartphones under its flagship Xperia line.

 

Sony Mobile Communications introduced in the Philippines the Xperia S, the stylish Xperia U, the Xperia P with "WhiteMagic" display, and Xperia Sola.

 

The launch marked Sony Mobile Communications' integration as a division of Sony Corporation.

 

“Sony Mobile brings a wealth of smartphone knowhow and knowledge of the industry, and coupled with Sony’s cutting-edge technologies and expertise, consumers will get an experience made possible only by Sony,” said Takao Kuroda, Sony Philippines President and Managing Director.

 

He added that since Sony has long been at the forefront of digital imaging and gaming, their goal now is to maintain growth and marketing leadership in these core areas.

 

Also, he said they will incorporate digital imaging and game assets into their mobile products.

 

Xperia S, the flagship smartphone, is an Android-powered device featuring stunning HD experience, and is on sale in Xperia Concept Shops nationwide.

 

The Xperia U, Xperia P and Xperia sola will follow suit over the next two months.

 

Sony said the new Xperia line shows how Sony can bring connected entertainment experiences across devices from the smartphone to the TV, laptop and tablet.

 

With Sony’s content assets, the company aims to let consumers enjoy entertainment seamlessly across electronic devices.

 

Xperia S

 

The Xperia S is a Playstation-certified smartphone with a 4.3-inch Reality Display with Mobile BRAVIA Engine.

 

It boasts of an HD (1280 x 720) resolution screen and front (720p) and back (1080p) cameras for HD recording.

 

A 12-megapixel camera with Sony Exmor R™ can take pictures in just 1.5 seconds from standby mode.

 

The phone lets users share and enjoy content on various screens whether on a TV, laptop, tablet or phone.

 

Even HD images can be shared via a wireless DLNA connection or an HDMI cable.

 

BRAVIA Sync can be used to control the Xperia S with the TV remote control.

 

Also, the Xperia S is NFC (near field communication)-enabled and ships with two Xperia SmartTags.

 

"This allows consumers to share content with each other as well as enjoying an increasing number of NFC applications and services," Sony said.

 

Xperia P

 

WIth its ultra-bright screen with WhiteMagic technology and a full aluminium unibody design, Xperia P can deliver the brightest viewing experience even under direct sunlight.

 

It has smart power efficiency that automatically adjusts the brightness of the screen to the surroundings to conserve battery life.

 

The Xperia P, available in silver and black, both with an aluminium unibody, has a 4-inch Reality Display powered by the Mobile BRAVIA Engine.

 

An 8-megapixel camera features a unique fast capture, HD recording and Sony technology to capture 2D and 3D panoramic images.

 

It also offers easy HDMI and DLNA connectivity to share content on any screen, as well as NFC.

 

Xperia U

 

The stylish Xperia U comes with xLoud™ and Sony 3D surround sound audio technology to provide a crisp and loud sound experience.

 

It can also stream music to wireless speakers with a touch using DLNA. 

 

A transparent element on the phone matches the color of photos in the gallery or the album art of music tracks playing.

 

The phone is available in white or black, with pink and yellow exchangeable caps for the base of the smartphone in the box.

 

It also has a 5-megapixel camera with fast capture, HD recording and 2D and 3D panoramic photo imaging.

 

The phone has a 3.5-inch Reality Display powered by Mobile BRAVIA Engine.

 

Xperia Sola

 

The Xperia Sola has two SmartTags, allowing consumers to change their smartphone’s settings and applications to fit their lifestyle in an instant.

 

It is the first to feature Sony’s innovative floating touch technology for web browsing.

 

"Users navigate the web by hovering their finger above the screen so it acts like a moving cursor, without actually having to touch the screen.  Once the desired link is found it can be highlighted and a simple tap will load the page," Sony said.

 

Xperia sola has a 3.7-inch Reality Display with Mobile BRAVIA Engine, 5-megapixel camera with HD video recording, and xLOUD and 3D surround sound audio technology.

 

It will be available in black, white and red. — TJD, GMA News