Audrey Hepburn is back from the dead, selling chocolates

The unforgettable Audrey Hepburn may have died 20 years ago, but she's back from the grave —to sell chocolates.

 

Set against the Mediterranean coastline of the 1960s, a one-minute TV ad for Galaxy Chocoltes achieved what tech site The Verge had described as "imitating the inimitable," capturing even her detailed facial expressions.  

Production company Framestore used advanced VFX techniques and a "meticulous attention to detail," The Verge said.  

But The Verge said this was not the first time a company imitated Hepburn for marketing purposes.

 

It cited recent ads of Gap and J'adore, "though neither is quite as impressive as what Framestore and ad agency AMV BBDO achieved for Galaxy."

 

Step by step

 

The Verge said Framestore searched for a double who wuld "share as many of her features and characteristics as possible."

 

It then scanned the double's face with a facial action coding system to build a computer-generated Hepburn.

 

But to capture the original Hepburn's idiosyncracies, the team also took footage from her film catalog, and old images and documentaries.

 

"Hepburn's feline eyes and trademark smile proved most difficult to recreate, largely because they're her most instantly recognizable features. Although Framestore originally chose the double because of her eyes and planned constructing Hepburn's face around them, the team soon realized that 'full CG was the only way to get it right,'" The Verge said. — TJD, GMA News