Proper use of AI highlighted at DigiCon 2025

The proper use of artificial intelligence (AI) was highlighted at the Digital Congress (DigiCon) 2025, which was participated in by GMA Network’s digital arm, GMA New Media, Inc. (NMI). 

According to a report on “24 Oras” on Friday, brands, marketers, and agencies from the advertising and public relations sector also joined the event held in Pasay City.

Ramil Escarda, vice president for digital content production and creatives and head of NMI Studios, shared how AI gives life to one’s imagination. He also discussed how AI can be used for storytelling, learning, and creating opportunities.

GMA Network is one of the media partners for DigiCon 2025, which was organized by the Digital Marketing Association of the Philippines (DMAP). —Vince Angelo Ferreras/VBL, GMA Integrated News