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Showbiz
BECAUSE OF 'ALDUB' FEVER

Eat Bulaga posts nearly three times Mega Manila ratings of competitor


Viewers can't get enough of AlDub, and the television ratings for Eat Bulaga show.
 
The #KalyeSerye featuring Alden Richards and Yaya Dub has resonated with fans in Mega Manila, leading to Eat Bulaga posting nearly three times the television ratings of its competitor last week.
 
According to a report on PEP.ph, Eat Bulaga posted a 29.2 overnight rating among Mega Manila households according to AGB Nielsen, nearly three times the 10.9 posted by It's Showtime of ABS-CBN, as viewers remained glued to the television set.
 
Eat Bulaga soared even higher on Saturday, posting a 32.4 rating among Mega Manila households to soundly beat It's Showtime, which posted a 16.6 rating.

The pairing has consistently been the top trending topic on social media, with thousands of fans expressing how much they enjoy the show because of the unique and funny segment.

Eat Bulaga mainstay Pauleen Luna acknowledged that the AlDub segments have brought a different energy to the show.
 
Director Mike Tuviera of APT Entertainment Inc., the production outfit behind the long-running noontime show, earlier told PEP that the AlDub pairing was an accident.
 
"On our side, in terms of APT, Eat Bulaga, and TAPE, it was all an accident, really. Kami, we are really, really very thankful. Yung gratitude rin naman po na nararamdaman namin is overflowing. Kasi it was not planned. It was not planned at all," he said.
 
“It was born from the moment that the staff found out that in real life, Yaya Dub had a crush on Alden. No one knew that.
 
"Nilagay nila si Alden sa front row, sabi nila, 'Diyan ka lang Alden, pa-guwapo ka, tingnan nga natin.'
 
"Si Alden, 'yun na, nag-wave na siya. Nung na-insert na, tiningnan namin ang reaksiyon, so that’s all. It was all an accident." —PEP