McDo hails big boost from AlDub endorsement

Local McDonald's franchisee holder Golden Arches Development Corp. (GADC) on Wednesday said it continues to enjoy the benefits of having Maine Mendoza and Alden Richards, popularly known as AlDub, as endorsers of the company.

"Malaki... They've been very gracious and very supportive," Margot B. Torres, GADC Deputy Managing Director and Executive Vice President, told reporters in a briefing in Taguig City, when asked about the effect of the AlDub love team on the company's sales.

However, she declined to elaborate and give quantitative data, as she said that the love team helped further boost the sales of the company's product offerings, which have already hit target sales even before their endorsement.

"In fairness to our product it already achieved its target," she said.

To recall, GADC in 2015 said it recorded a 470-percent increase in sales after tapping AlDub as brand ambassadors. —JST, GMA News