"Eat Bulaga" is not undergoing a rebranding but a rebonding process under the management of the Jalosjos family.
This is according to Bullet Jalosjos, the Chief Finance Officer of TAPE Inc., which produces the long-running noontime show.
Jalosjos, who is also the mayor of Dapitan City, guested on "Fast Talk With Boy Abunda" on Wednesday to clear the air on the future of "Eat Bulaga" amid many speculations.
"Actually people are talking about rebranding but ang nga joke ni Joey [De Leon] mismo, it's not a rebranding, it's actually a rebonding," he said.
"Rebonding ng kumpanya, rebonding ng pamilya sa 'Eat Bulaga,' rebonding ng executives, rebonding din ng GMA."
Jalosjos said their family owns a 70% stake in TAPE, while Tony Tuviera owns 20%. Tuviera was the president and CEO of the company, but he retired last March.
According to Jalosjos, their family is playing a more active role in the running of "Eat Bulaga" with the retirement of Tuviera and Malou Choa-Fagar, the former COO of TAPE.
"What we are doing right now is trying to get involved, immerse ourselves sa show," he said.
"We haven't been visible, we haven't been felt, and ngayon, we need all the help we can get," he added.
Jalosjos said their family and Tuviera do not have any quarrel with each other. He also said they have a good relationship with the show's hosts.
"Ang laki ng pasasalamat namin and utang na loob namin sa ating mga pillars, which is Tito, Vic, and Joey and of course Tito Tony," he said.
"They have always been a guide and they are helping us and they are continuing to assist us and to guide us during our journey as the board of the company."
Jalosjos also addressed other speculations surrounding "Eat Bulaga." He said Tito Sotto, Vic Sotto, Joey De Leon, and the other hosts will stay and the show is staying on GMA Network.
"We just want to assure the public and everyone else that we're coming up with—I can't say new, but a more improved 'Eat Bulaga.' I think we're gonna be adding more shows, like I said, bigger prizes and more exciting segments," he said.
—MGP, GMA Integrated News