Lauren Dyogi on ‘Pinoy Big Brother Celebrity Edition Collab’: ‘It was a natural, easy decision’

What led GMA Network and ABS-CBN to decide to work together on the upcoming season of "Pinoy Big Brother?"

At Saturday’s media conference for “Pinoy Big Brother Celebrity Edition Collab,” director Laurenti Dyogi answered that the decision came following the two networks' prior collaborations.

“So napapag-usapan na ano pa ‘yung puwedeng mga possibilities,” he said.

According to Direk Lauren, it was an easy decision to agree that it was a good idea to bring Sparkle and Star Magic artists together for the show: “I think it was a natural, easy decision.”

“The artists joining this collab will make them build better affinity with the audience, so parang hindi mahirap pagdesisyunan ‘yon,” he said.

He added that the big collaboration with Sparkle and Star Magic will add value to “Pinoy Big Brother,” which is one of the shows ABS-CBN has been taking good care of.

"Pinoy Big Brother Celebrity Edition Collab" will start airing for the first time on GMA Network on March 9.

Serving as hosts are Gabbi Garcia, Mavy Legaspi, Robi Domingo, Bianca Gonzalez, Enchong Dee, Kim Chiu, Melai Cantiveros, and Alexa Ilacad.

PBB is celebrating its 20th year in 2025. —VBL, GMA Integrated News