Filipinas among top viewers on Pornhub in 2025; PH is 3rd top country overall for site traffic

Filipinas were among the most active viewers of adult content on Pornhub in 2025, according to annual user data from its “Year in Review” insights.

According to the website’s report, women from the Philippines make up 64% of all visitors to the site, making the Philippines one of only three top 20 countries where women are the majority of viewers.

Meanwhile, the Philippines kept its spot as the 3rd top country for traffic worldwide, with Filipinos spending more time on the site this year. The United States holds the top spot, followed by Mexico.

The average visit of users in the Philippines was 10 minutes and 53 seconds, which is nearly two minutes longer than the previous year.

The audience in the Philippines is mostly young. Almost half of all traffic (49%) came from the 18 to 24 age group. The 25 to 34 age group added another 29% of visitors.

Phone use is also very high in the country. According to the report, 96% of all visitors used a phone to view the site. This is among the highest rates globally.

Filipinos searched for content about other Filipinos the most, more than any other country in the top 20.

“Pinay” was the country's most searched term by a wide margin, while globally, "Pinay" held its spot as the third most searched term. —Carby Rose Basina/JCB, GMA Integrated News