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Jordan Brand to open first store in the Philippines


Fans of basketball legend Michael Jordan have something to look forward to in the coming days as the Jordan Brand will open its first store in the Philippines on December 3.

Located in Bonifacio Global City in Taguig, the Manila Jordan Brand store will feature its largest collection of Jordan apparel in Southeast Asia, and will also offer styling services for the customers.

Local artists such as Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, AJ Dimarucot will also have a platform in the shop as the store will showcase some of their works.

According to a press release, the store will introduce "a new retail design concept inspired by MJ's legacy and authentically grounded in basketball culture."

The shop will also have a basketball court on its rooftop which will be used for community games, events, clinics, and guest appearances. The court has a mural designed by renowned artist Kimou Meyer.

Jino Ferrer, country marketing manager of Nike Philippines, believes the shop will take the basketball culture of the country to the next level  "by inspiring our new generation through the legacy of Jordan, the best innovation and services like never before."

The Jordan brand store will drop 150 pairs of the limited Air Jordan 4 on the opening date as an exclusive offer to fans. —Justin Kenneth Carandang/MGP, GMA News

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