Jumpman logo to appear in Blue Eagle jerseys as Jordan Brand, Ateneo ink partnership

As the University Athletic Association of the Philippines opens on Saturday, the iconic Jordan Jumpman logo will be included in the jerseys of one of the UAAP teams.

Ateneo de Manila University has inked a partnership with Jordan Brand, who will provide kits for the Blue Eagles' men's, women's, and high school basketball teams.

The brand said this is the first time that they sealed a partnership with a university outside of the United States, and in Southeast Asia.

"It's exciting to announce Jordan Brand's only university partnership outside of North America, because there are few places in the world where basketball culture shows up like it does in Manila," Jordan Brand President Craig Williams said in a statement on Thursday.

"It is so crucial to invest in young people, and in partnership with Ateneo de Manila University, we can inspire young people through our shared love of the game."

Ateneo athletics head Emmanuel Fernandez said the development is a testament to Ateneo's excellence in sports.

"Investment in the country's youth and building inclusivity can spearhead basketball culture and translate our passion into profession. As one of the most successful basketball programs, Ateneo Basketball has always strived for excellence," Fernandez said.

"Being associated with a prestigious brand such as Jordan is an acknowledgement of this excellence, which will no doubt fuel the desires of many aspiring Pinoy and Pinay players in their own pursuit of greatness. We are all still inspired by MJ’s legacy and his undying love for the game," he added.

One of Jordan Brand's ambassadors and Ateneo alumnus, Kiefer Ravena, said the partnership as a step in the right direction.

"The growth of the Jordan family from one athlete to a team shows the Brand's commitment to building a community in the Philippines and a long-term commitment to investing in youth," he said.

Ateneo will open their title defense on Saturday against the University of the Philippines.

—Justin Kenneth Carandang/MGP, GMA News