Professional Fighters League hires top media executive to bolster global reach

The Professional Fighters League has tapped top media executive Loren Mack to bolster its corporate communications, develop the brand, and expand its global reach.

The New York native has 15 years of experience under his belt having previously worked with the world’s premier mixed martial arts organization UFC and was mostly responsible for ONE Championship’s worldwide media coverage.

“As the most innovative and fastest growing league in the world, the PFL continues to expand to a global scale,” said PFL CEO Peter Murray.

“Loren Mack brings a wealth of experience and drive to the league; we’re thrilled to have him join the team. He will play a pivotal role in continuing to build the brand in the United States and abroad through impactful storytelling.”

PFL is an MMA promotion like no other. Unlike all of its counterparts, the league is presented through a regular season, playoff, and championship format.

It has also become the most innovative MMA organization with the use of SmartCage technology to deliver real-time fighter data and analytics referred to as Cagenomics.

“With a world-class list of fighters, I look forward to contributing my abilities to an already remarkable group associated with the PFL. Having been in this profession for over 15 years, I have never seen a bigger opportunity in MMA than with the PFL,” Mack stated.

“They have reimagined the way we consume live sports content by establishing an innovative format to crown season-long champions and I am looking forward to continuing to help develop the remarkable stories of the athlete roster.”

PFL can be watched on ESPN2, ESPN+, and ESPN Deportes along with 160 countries through international distribution partnerships. – JM Siasat/RC, GMA News