ADVERTISEMENT
Filtered By: Topstories
News
'RIGHT TONE, RIGHT MESSAGING AT RIGHT TIME'

PNoy on Duterte victory: They mounted a better campaign


+
Add GMA on Google
Make this your preferred source to get more updates from this publisher on Google.

It was the “right tone, right messaging at the right time” that made President-elect Rodrigo Duterte win the May 9 elections, outgoing President Benigno Aquino III said Tuesday.

In an interview with news website Rappler, Aquino said Duterte’s team had a “very masterful way” of running the Davao City mayor’s campaign.

“‘Am I running, am I not running?’ So we really have to hand it to them that they mounted a better campaign. It was the right tone, right messaging at the right time,” Aquino said.

Duterte was a reluctant candidate up until the filing of certificates of candidacy (COC) in October last year. He initially filed his COC for re-election in Davao City but ended up on the presidential race as a substitute for PDP-Laban's standard bearer Martin Diño, who withdrew his candidacy after learning that he was about to be declared as a nuisance candidate by teh Commission on Elections.

Duterte won the presidential elections with a total of 16.6 million votes, or 6.6 million votes ahead of Aquino’s endorsed candidate, former Interior Secretary Manuel “Mar” Roxas II.

Aquino said Roxas placing second in the May 9 presidential race was “nothing to be ashamed about.”

“Perhaps in a sense...they (Duterte) were able to really differentiate themselves, I guess from the pack...On the other hand, from number four in the surveys to number two is nothing to be ashamed about,” Aquino said.

“Perhaps there should have been a better effort somewhere earlier that might have resulted in a difference,” he added.

Roxas was a consistent fourth in the pre-election surveys, trailing then behind Duterte, Vice President Jejomar Binay, and Senator Grace Poe. —Kathrina Charmaine Alvarez/KBK, GMA News