Frasco: DOT hopes to surpass P1.5 trillion domestic visitor receipts for 2024

Due to the performance of various tourism sectors last year, Tourism Secretary Christina Frasco is confident of the Philippines prospects for 2024, as shared in an interview over Super Radyo dzBB on Sunday.

‘“Yung sa international visitor receipt, lumagpas tayo sa ‘P482.5 billion pesos na napunta sa ating ekonomiya because of our foreign visitors... We hope to be able to surpass the P1.5 trillion pesos domestic visitors receipt na napunta sa ating ekonomiya noong 2022”, Franco said.

Tourism-related employment created 5 million jobs nationwide, Frasco said.

For the new year, the tourism secretary said her marching orders from President Ferdinand ‘Bongbong’ Marcos, Jr. is the enhancement of overall tourist experience.

“Gusto natin na masaya ang mga turista. Maramdaman nila ang love, warmth of the Filipino people at tsaka 'yung convenience sa pag-travel,” said the secretary who hails from Cebu, a major travel destination.

Based on feedback, one concrete step is the construction of 18 tourist rest areas that will provide clean public restrooms.

The DOT head's confidence is buoyed  by the combination of numbers resulting from both international and domestic tourists. 

“'Yung domestic tourism natin has been massively successful especially in our regions, provinces, cities and municipalities across the country”, she said.

In 2023, the DOT announced that 5.45 million international tourists visited the country, exceeding its targets.

For preferred tourist destinations, Frasco said Cebu has always been a favorite as well as Palawan, Boracay, Siargao Metro Manila and Batangas.

On top of the tourism staples, the DOT chief said her agency will also work to promote and develop emerging and lesser known destinations to provide opportunities under the Philippine Experience Program. The approach would be to highlight an area’s heritage, culture and arts as well as the discovery of delicacies, festivals and communities.

“Filipino hospitality is really the best asset of the Philippine tourism kaya patuloy tayo sa mga training especially for the Filipino brand of service,”Frasco said.—Rhoel Fernandez, GMA Integrated News