TPB bags 2 major Asian tourism awards

The Tourism Promotions Board (TPB) Philippines bagged two major awards for Asian tourism during the Travel Daily Media (TDM) Travel Trade Excellence Awards Asia 2025 held last November 25 in Singapore.

According to a statement released on Friday, the TPB landed the “Tourism Board Campaign of the Year” recognition for their 2024 MICE campaign “We Take Your Business to Heart.”

The Board shared that the campaign, which they had been preparing since 2010, shaped skills and forged markets for Philippine tourism by marketing business events as “profoundly human experiences.”

The TPB’s second award was the “Community Initiative of the Year” for their Community-Based Tourism (CBT) Marketing Enhancement Program.

The program focused on connecting communities to media, key opinion leaders, and tourism markets based on their specific needs.

So far, the program had been implemented in Western Visayas, Bicol, CALABARZON, Zamboanga City, Lake Sebu, Northern Samar, Sorsogon, and the Cordilleras, Siargaom, and Palawan.

“These honors affirm the heart of what we do. In MICE, we show that the Philippines is a destination where collaborations grow and business becomes personal. In community-based tourism, empowering local storytellers and artisans strengthens not only livelihoods, but also the identity we share with the world. We are grateful for this recognition, which validates programs built on collaboration, cultural pride, and authentic connections,”  shared TPB Chief Operating Officer Maria Margarita Montemayor Nograles welcomed the recognition, noting that the awards reflect both strategic work and TPB’s people-centered approach.  she shared.

“This recognition is a proud moment for the Philippines. It speaks to the creativity of our tourism professionals, the dedication of our partners, and the resilience of our communities. Most of all, it reflects how the Philippines continues to shine as a country of warmth, talent, and hospitality. On behalf of the Philippine government, we extend our gratitude to Travel Daily Media for honoring the work of our tourism industry,” added Philippine Ambassador to Singapore Medardo Macaraig.

The TDM Travel Trade Excellence Awards Asia is among the most coveted tourism awards for the Asian region, covering various travel and tourism-related industries like aviation, cruises, hospitality, and many other similar markets.  — Jiselle Anne Casucian/BAP, GMA Integrated News