Another historic event took place afternoon on March 20, 2024.

Executives of GMA Network and ABS-CBN signed a contract for noontime variety show 'It's Showtime' to air on GMA's flagship channel starting April 6, 2024, just months after they sealed the deal for the show to air on GTV, a free-to-air channel by GMA Network, starting July 2023.

The March 20 signing took place at GMA Studios with 'It's Showtime' hosts and members of the press also in attendance. 

Signing for GMA Network were Chairman Atty. Felipe L. Gozon, President and CEO Gilberto R. Duavit Jr., Chairman of the Executive Committee Joel G. Jimenez, Executive Vice President and Chief Financial Officer Felipe S. Yalong, SVP for Programming, Talent Management Worldwide, and Support Group Atty. Annette M. Gozon-Valdes.

Present for ABS-CBN were President and CEO Carlo L. Katigbak, Chairman Mark L. Lopez, COO Cory Vidanes, at Group Chief Financial Officer Ricardo B. Tan Jr.

"It's Showtime" hosts Vice Ganda, Anne Curtis, Vhong Navarro, Jhong Hilario, Karylle, Kim Chiu, Amy Perez, Ogie Alcasid, Jugs Jugueta, Teddy Corpuz, Ryan Bang, Darren Espanto, Ion Perez, MC, Lassy, Jackie Gonzaga, at Cianne Dominguez witnessed the signing following a motorcade from ABS-CBN to GMA Network.