GMA rom-com hit 'Inday Will Always Love You' to air in China

GMA Worldwide, Inc. (GWI), content distribution arm of GMA Network, Inc. is set to sign an exclusive distribution agreement with Chinese multi-media company FZ Entertainment Co., Ltd. (FZ), on October 16 during MIPCOM 2018 in Cannes, France.

The partnership between GWI and FZ is for the distribution in China of GMA’s highest rating and most successful romantic comedy for 2018, “Happy Together” (Inday Will Always Love You). The signing ceremony will coincide with China being celebrated as the country of honor in MIPCOM, the world’s biggest entertainment content market.

China is a difficult market to penetrate for foreign content producers, but through GWI’s partnership with FZ, GMA-produced content will soon screen in China through pay TV and OTT-IPTV. This also expands GMA’s presence in the Asian region, enhancing its reputation as the premier source of quality Filipino content.

Attending the signing ceremony on Tuesday in the Palais des Festival, Cannes are GWI Vice President Roxanne Barcelona and officials from FZ Entertainment and the Propaganda Department of the Central Committee of the Communist Party of China.