FIRST Botanicals Launches Miracle Balm: A Founder’s Gift of Mindfulness and Hope

FIRST Botanicals, the brand of personal care products under social enterprise Pure Essentials Specialist Corp. (PESC), is celebrating the fifth anniversary of its mother company and founder Pinky Yee’s birthday with Miracle Balm—a meaningful new creation embodying the brand’s philosophy of natural, purposeful living.

This FDA-approved, all-around body balm is more than just a new addition to FIRST Botanicals’ lineup of personal care products. Miracle Balm is a “Founder’s Gift” celebrating the community that has supported PESC through the years. Proudly Filipino-made, it reflects the mission of PESC and FIRST Botanicals to provide thoughtful, high-quality essentials that can stand proudly on the global stage of self-care.

Miracle Balm is a clean, petroleum-free, plant-based formula designed to care for the skin in simple yet effective ways. It helps soothe dryness and irritation, calm redness and sensitivity, comfort insect bites, soften chapped lips, and revive sun-exposed skin.

Enriched with avocado oil, virgin coconut oil, and castor oil, this body balm deeply nourishes and strengthens the skin barrier. It’s also infused with a blend of botanical extracts—including papaya, tea tree, chamomile, licorice, rosemary, pennywort, and Japanese knotweed—that work together to rejuvenate and refresh tired skin, making this personal care product a versatile essential for daily use.

Beyond the benefits, it’s the intention behind Miracle Balm that gives the product its quiet magic. It’s a versatile essential that anyone can use, made to suit different needs and lifestyles. Whether kept at home, in a bag, or at the office, it serves as a reliable companion for those who seek comfort and care throughout the day.

Each jar or tube also carries a personal touch. Inspirational messages printed on stickers adorn every package, each one offering a short note of kindness, gratitude, or hope. These reminders transform a simple daily routine into a moment of mindfulness and connection.

“Including these messages is my personal way of spreading kindness and faith—simple yet meaningful reminders that can brighten someone’s day,” shares Pinky Yee, co-founder and owner of PESC. “Just like the joy of opening a fortune cookie, each Miracle Balm carries a mini moment of inspiration. These messages are designed to spark positivity, mindfulness, and hope—turning a small act of self-care into a daily reminder that healing energy begins with good intentions and a grateful heart.”

In an industry crowded with claims and trends, Miracle Balm is an invitation to slow down and reflect on what self-care truly means. It asks its users to care a little more gently not only for their skin, but for themselves. Packaged in 50ML tubes (P249.00) and 75G jars (P549.00), the Miracle Balm is a thoughtful addition to any routine, offering both practicality and purpose.

As PESC celebrates five years of growth, FIRST Botanicals’ launch of Miracle Balm reflects the quiet affirmation of what the social enterprise has always stood for: that caring for the body can also nurture the spirit, and that nature—when approached with intention—has the power to soothe in more ways than one. It also highlights the strength of Filipino-made products, proving that local social enterprises can create essentials that combine quality, thoughtfulness, and pride.

Discover the soothing power of nature and the joy of mindfulness with Miracle Balm, available now on Likha Collab, www.likhacollab.com, an online marketplace under PESC offering safe, sustainable, and non-toxic home and personal care items. To learn more about Miracle Balm and other PESC products, follow Likha Collab on Facebook, Instagram, and TikTok.

This is a press release from Pure Essentials Specialist Corp.