PHILIPPINES, August 16, 2010 – Ford's globally popular small car, the all-new Ford Fiesta will arrive in the Philippine market in October 2010, closely timed with the introduction of the much-awaited vehicle in other ASEAN markets, Australia, New Zealand and South Africa. Filipino customers will be able to choose between a sleek and stylish Ford Fiesta four-door sedan and a bold and sexy five-door hatchback in a total of six variants and eight sophisticated colors, all designed for a new generation of drivers with a taste for fun and freedom. The all-new Ford Fiesta boasts of being irresistibly stylish with Ford’s state-of-the-art kinetic design. Surprising and distinctive from every angle, the two models are loaded with technologically savvy features and an engaging interior with never-before seen advancements in its category.
Available in two fuel-efficient I4 engines in either a 1.4L or 1.6L, it promises a powertrain and driving dynamics balanced for an altogether fun-to-drive offering. And as another first, the Fiesta also possesses Ford's innovative new best-in-class six-speed, dual-clutch automatic PowerShift transmission. “The arrival of the Ford Fiesta in the Philippines marks yet another milestone for us as we reveal the first product under One Ford in the Philippines and focus on delivering great products, building a strong business, and contributing to a better world," says Randy Krieger, Ford Group Philippines President. “Today we launch the vehicle that will change the way our customer see and feel the Ford difference. With its irresistibly stylish design, first-in-class technological features and drive quality, extensive levels of safety and enduring value, the Ford Fiesta is testament to our commitment to offer only the best." The debut of the newest Ford global compact car follows a whirlwind series of introductions that started in Europe just over a year ago and has spread all over the world. Since its introduction, more than 1 million Fiestas have been sold globally. In the Philippine market, the introduction of the Fiesta began last June with the launch of a revolutionary digital campaign- ConnectWithFiesta. Ford Group Philippines orchestrated the introduction of the Ford Fiesta in the digital world with the launch three online portals developed to engage a wider market of online users and fans, connecting them with the global Ford Fiesta phenomena: ConnectWithFiesta.com,
Ford.com.ph and Ford Fiesta Philippines on Facebook. Now, local Ford Fiesta enthusiasts who have been eagerly anticipating the arrival of the Ford Fiesta will be able to see the vehicle on display at the 3rd Philippine International Motor Show this August 19 to 22, 2010 at the World Trade Center.
Bold and Athletic: Ford Fiesta’s Kinetic Design With Fiesta, Ford is meeting growing customer demand for sporty small cars with a sleek, sophisticated design. The front end features the familiar Ford signature grille with the Blue Oval trademark. Sweeping, elongated headlamps frame the hood. The Fiesta's rear end stands out with chamfered rear lift gate glass, a low roofline, a spoiler and dramatic tail lamps with honeycomb detailing on hatchback models. Muscular rear quarter panels wrap tightly over the wheels, giving the car a bold, muscular look. The design features that set Fiesta apart on the outside also contribute to an inviting interior, with sculpted surfaces and contrasting colors. The instrument panel centre stack is designed to feel as familiar and useful as the keypad on popular hand-held electronic devices. Intuitive switchgear and comfort zone seating are just some of the features customers will enjoy.
The Fiesta body style and engine range The new Fiesta will be available in three models: Style, Trend and Sport. The three trim options are offered in the following configurations: Style is in a 1.4L 4-door manual transmission, while the Trend trim is available in both a 1.4L and a 1.6L engine in both 4-door sedan and 5-door hatchback, and the Sport model boasts of a 1.6L 5-door hatch back body with 6-speed PowerShift automatic transmission. All of these will be built in a new USD 500-million passenger car facility at AutoAlliance Thailand (AAT) in Rayong, Thailand. Style models are equipped with a 1.4L capacity in a four-door sedan body style powered by a 16-valve Duratec I4 engine. Trend models are available in both four- and five-door configurations with a choice of a the larger, more powerful 1.6L Twin independent – Variable Camshaft Timing (Ti-VCT) engine in automatic transmission or a fuel-efficient 1.4L in manual transmission. With the higher output engine, Trend and Sport models also receive the new six-speed PowerShift automatic transmission as standard equipment in the 1.6L engine. The Sport and Trend models are equipped with Ford’s Electronic Stability Program and Hill Launch Assist as standard equipment on the 1.6L engine.
Fiesta Fun… and fuel efficient Ford Fiesta delivers on spirited performance and fuel efficiency. The standard 1.4-litre is a proven performer with 95 PS (70kW) at 5750rpm while the larger 1.6-litre engine provides 121 PS (89kW) at 6000rpm. Both engines are designed to run with Ethanol 20 fuel, 91 RON and 95 RON. The new PowerShift six-speed automatic transmission, available with the larger 1.6-litre engine, combines the responsive performance and fuel economy of a manual, with the convenience of an automatic, perfect for urban driving. With six forward gears, the engine speed is optimized for smooth transmission, performance and fuel economy. This technologically advanced transmission is normally found in larger, more expensive vehicles. Hill Launch Assist is another important safety feature that keeps the car still on an incline without having to use the handbrake, preventing the vehicle from rolling back. Brake pressure is maintained until the engine delivers enough torque to move the vehicle up the hill, providing improved driver confidence and comfort. The system works in forward and reverse gears.
Strength, safety, quality and quiet The new Fiesta is strong on safety features. An Anti-Lock Braking (ABS) system with Electronic Brake Distribution (EBD) is standard across the entire Fiesta range. EBD automatically varies the amount of force applied to each of a vehicle's brakes based on road conditions, speed and loading to maximize stopping power while still maintaining control of the vehicle. The Sport model as well as the 1.6L Trend models come equipped with Ford's Electronic Stability Program (ESP), a first in the Philippines’ small car segment. ESP senses when your vehicle is losing road grip and automatically applies braking force to individual wheels, to stabilise it in all driving conditions. Both models also feature standard traction control. Specially tuned front struts, bushings, damper stabiliser bars and a rear twist-beam axle provide sure-footed performance and comfort. Fiesta's ability to hug the road and cruise quietly is made possible by its rigid body structure, which Ford engineers have strengthened in many critical areas. More than 55 percent of the structure uses high-strength steel with ultra-strong boron steel reinforcing several key points. The result is best-in-class occupant safety: passengers are better protected in the event of a side impact. Safety is also enhanced by standard driver airbags on all models and a passenger-side airbag on the Sport model. Customers will notice lower levels of road noise due to the use of an exclusive, specially- laminated windshield. A hood blanket keeps a lid on engine noise and double door seals help reduce wind noise.
Irresistibly connected –the Ford Fiesta way All new Fiesta models are equipped with MP3 and AUX input connections for personal entertainment devices. The Sport model is also equipped with Voice Control technology paired with Bluetooth®, another first-in-segment feature. This provides wireless connectivity to a mobile phone, allowing you to use your voice to make and receive calls, change the radio station or music track, all playing through a six-speaker sound system. Sport models also are available with a USB plug-in feature.
Full range of Fiesta colors available A full rainbow of colors will be available for Fiesta models. The color palate for four-door models includes Cool White, Highlight Silver, Sparkling Gold, Ice Blue and Black Mica. Five-door models also include True Red, Aurora Blue and Chili Orange.
Take home the full Fiesta ownership experience with you And now, the Fiesta ownership experience extends beyond every fun and exciting drive. In a recent study measuring ownership cost, the Ford Fiesta showed that in both the five-year Scheduled Maintenance and Collision Costs, it is an impressive 32% lower than the leading competitor. But not only that, the Fiesta is also 14% lower than the leading competitor in Non-scheduled Maintenance Costs. In the study, scheduled maintenance is defined as cost of maintenance service parts including labor charge for 100,000 km or 5 years. What’s more Ford commits to providing free parts and labor for the first two maintenance services – 1,000 km and 10,000 km while other brands provide labor only and just on the first 5,000km maintenance service.
24-HR Parts Delivery Program Through the 24 Hour Parts Guarantee, more than 54 pre-selected parts for the repair and maintenance of your Fiesta is guaranteed within 24 hours. This includes parts for the engine, driveline, brakes and suspension, body and exterior. Ford delivers great service by providing speedy repair within 24 hours of the customer’s authorization to purchase or the part is free of charge. This is applicable to the 54 selected parts (120 items) under the maintenance, wear and tear and minor repairs, this also excludes labor costs.
Feel the Difference with Ford Solutions Now, more than ever, owning a Ford comes not only with the promise of a smooth ride but peace of mind as well. With the Ford Solutions Service Program, Ford offers an optional comprehensive after-sales customer service package that will extend the joy of owning a Ford years beyond after you first take it home. The Ford Solutions Program, first introduced with the 2010 Ford Focus includes the Ford Premium Extended Warranty, Ford Scheduled Service Plan and the Emergency Roadside Assistance
The 2010 Ford Fiesta The Ford Fiesta line-up still starts at a P670,000 for the Style in 1.4L 4-door sedan with manual transmission. The 1.4L Trend models are priced at P685,000 with a choice of either a 4-door or 5-door in manual transmission, while the 1.6L Trend models touting Ford’s 6-speed PowerShift automatic transmission, standard ESP and Hill Launch Assist are also available in either sedan or hatchback with a price tag of P766,000. The Ford Fiesta Sport variant is priced at P816,000. coming equipped with a 1.6L 6-speed PowerShift automatic transmission as well as SRS airbags on both passenger and driver’s side and the In-Car Entertainment package of Voice Control with USB Connectivity and Bluetooth. Feel the Ford Fiesta difference for yourself and visit one of the Ford dealerships near you for more information. Ford dealerships are located in Alabang, Balintawak, Commonwealth, Edsa, Global City, Libis, Manila, Quezon Avenue and SM Fairview. Provincial dealerships are located in Batangas, Bacolod, Cabanatuan, Cagayan de Oro, Cavite, Cebu, Dagupan, Davao, Iloilo, Lipa, Pampanga, San Pablo SM Marilao and Subic.
About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit
www.ford.com.
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