Love Minerals™ by Human Nature Now Available at Beauty Bar

Gandang Kalikasan, Inc. (GKI), through its Human Nature brand, is a fast-growing, trail-blazing natural & organic consumer goods company operating as a social enterprise and driven by the core philosophy of PRO-PHILIPPINES, PRO-POOR and PRO-ENVIRONMENT. Founded in November 2008 by Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, Human Nature’s products are 100% made in the Philippines and 100% free from harmful chemicals. Today it announces: • Love Minerals™ by Human Nature will be the first Philippine cosmetic brand to be available in Beauty Bar, the country’s premier source for beauty and personal care brands, beginning April 1, 2011. • Passion Fruit Hydrating Mineral Lipstick is 100% natural, 100% free from harmful chemicals and is animal cruelty-free. 100% of the profits earned from the sale of this product will go to a passion fruit farming community in Mindanao for sustainable community livelihood development until this need has been fully funded.

Once again, Human Nature makes a breakthrough in the Philippine beauty industry as the first and only Filipino Mineral Makeup brand carried at Beauty Bar, the country’s first and only concept store for premier beauty & personal care brands. Starting April 2011, Love Minerals™ by Human Nature together with a select line of Human Nature personal care products will be sold at all 11 Beauty Bar outlets in Metro Manila. Love Minerals™ by Human Nature is a line of mineral make-up especially created for the Filipina. Expertly formulated to suit the beautiful olive morena Filipina skin tone, Love Minerals is 100% natural, 100% free from harmful chemicals and animal cruelty-free. It is also 100% made in the Philippines, with raw materials sourced locally as much as possible and at fair trade prices and 100% affordable with prices starting at Php245 for the Passion Fruit Hydrating Mineral Lipsticks and Php325 for the Velvet Passion Mineral Eyeshadows. Unlike conventional make-up that use chemicals which may compromise your skin’s health, Human Nature makes sure that it gives you Only the Good. It contains zero talc, mineral oil, silicone, artificial dyes, fragrance, glycols, nano-particles, alcohol, carmine or other toxic ingredients. The all-natural mineral pressed powder foundation and mineral blush and contain rice powder to help improve skin texture as it nourishes and naturally mattifies the skin without clogging the pores giving you a clean, fresh look. The mineral pressed powder foundation and mineral blush also contain rice bran oil (RBO) rich in high levels of Vitamin E, that not only nourishes the skin but also helps prevent premature skin ageing. The mineral eyeshadows on the other hand contain passion fruit seed oil which is known for its anti-oxidant and moisturizing properties and is rich in Vitamin C. Together, RBO, passion fruit seed oil and rice powder are centuries-old beauty secrets of Asian women known to possess beautiful, youthful skin. Other goodies inside include fractionated coconut oil, a natural oil that keeps the moisture on the skin as well as natural iron oxides, pigments that provide natural color on the eyelids without the need for hazardous synthetic dyes. With over 2 million products sold in 2 years of operations, the story of Human Nature’s continued success is also the story of how Philippine-made products can successfully compete alongside well-known global brands. With the help of such partners as Beauty Bar, Human Nature’s proudly Philippine-made products continue to gain distinction as world class. Love Minerals by Human Nature is exclusively available at Beauty Bar outlets or through Human Nature dealers and branches. To learn more about Human Nature products, contact a Human Nature dealer, or find out how to be a Human Nature dealer, visit www.humanheartnature.com, your nearest Human Nature Branch or call (02) 931-5787.