British United Automobiles, Inc., the official distributor of MINI cars in Philippines, today unveiled the new MINI model family that has sharpened up its act in terms of design, driving fun, efficiency and individuality. This year's major breakthroughs such as the imminent arrival of the MINI Countryman and the new MINI family expressed the inimitable essence of MINI as the only maker of independently developed premium small cars. The MINI, MINI Clubman and MINI Convertible models, still has the most varied and most appealing model range in the segment. The changes introduced for each individual model underpin both the unique premium character of the brand and the leading position in the market place in terms of driving fun and efficiency, thus, highlighting the more appealing and extensive than ever-range of typically MINI customization options available for the cars which are being built exactly to the specs of the clients, as it gives the MINI its unmistakable identity and the owner's individuality. Every model therefore is original.
Mr. Willy Tee Ten, President of BUA, Inc said: “We’re thrilled to introduce the new MINI model family to the Philippines and are certain that it will be well-loved by our fellow Filipinos. Known for its distinctively fun personality, the MINI brand continues to strike a chord in the hearts of those who enjoy its unique ‘go-kart’ handling. Additionally, the new Cooper S variants will carry the award winning – International Engine of the Year 2011, which not only offers more power but better fuel efficiency and more environment- friendly at the same time". The new MINI family showcases the brand's hallmark charisma across an even greater variety of model variants. The range of these engines will include extensively upgraded petrol variants. The four-cylinder units stand out with their greater pulling power, efficiency and smoothness--qualities developed on the back of the BMW Group's outstanding expertise in the field of engine development. The MINI will be available powered by petrol engines with four different outputs, the MINI Clubman range comprises three petrol engines, and the MINI Convertible can be specified with one of the three petrol units. John Cooper Works, on the other hand, being the elite sporting machine, launched under its badge the extremely sporty MINI John Cooper Works, MINI John Cooper Works Clubman and MINI John Cooper Works Convertible models, furthermore its new interior variants with eye-catching color combinations The design of the MINI, MINI Clubman and the MINI Convertible accurately showcases the three models' enhanced sporting potentials. A new geometry for the front bumper allows them to meet increasingly stringent pedestrian protection requirements even more effectively. The new details merge in subtly with the overall appearance of the new models. The designers went to great lengths with the three-dimensional sculpting of the newly designed body elements to ensure that the customary MINI proportions, including its short overhangs were kept in place. In terms of interior and equipment, it is still unmatched by the brand's competitors as it boast a further increase in build quality and a refined interior style. The selection of seat upholstery variants, trim elements and color lines has been updated and expanded. The range of exterior paint finishes and wheel designs also set new trends. The Rally Classic and Scene "design worlds" serve as pointers to help customers put together a very appealing and harmonious combination of these features. The launch of the new MINI family will definitely add further to the scope for personalized configuration. We speak of first class when it comes to entertainment and communications. The new audio and navigation systems and the integration devices for external music players and mobile phones both offer top class capability. All the radio systems come with an MP3 compatible CD player and an AUX IN connection, while the MINI Visual Boost radio and color display in the Centre Speedo and a Bluetooth hands-free system complete with USB audio interface. To know more about MINI, you may visit www.mini.com.ph, contact us at telephone numbers (+632) 856.6555 and (+63) 917.5973322 or visit us at MINI Global City showroom located at 26th St. corner 5th Avenue, Bonifacio Global City, Taguig. To become part of the MINI community, add us up on Facebook – MINI Philippines.
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