Filipino star Ai Ai delas Alas named spokesperson for Xoom.com

Published January 10, 2013 11:26am

SAN FRANCISCO – Xoom Corporation, a global online money transfer provider, today has announced that Filipino star Ai Ai delas Alas has become a spokesperson for the company. Ai Ai is starring in two Xoom television commercials, “How Xoom Works” and “StatusTrak,” airing now on TFC, GMA and other channels.

(L-R) Maricel Royo, VP of Unitel Productions Inc.; Ai Ai delas Alas; Pia Guter, Xoom Director of Marketing; Charmaine David, VP of IW Group, Inc.

“Ai Ai delas Alas is regarded as a top Filipino comedienne, known for her sharp wit, as well as her straightforward and approachable demeanor,” says Julian King, Xoom’s Senior Vice President of Marketing and Corporate Development. “She has many Filipino fans all over the world and especially in the U.S. Ai Ai is the perfect ambassador for Xoom and shares our enthusiasm for providing a great service for our kababayans.”

In the new Xoom.com commercials, Ai Ai touts Xoom.com as a convenient and safe way to send money to the Philippines and, with StatusTrak, Ai Ai reassures people that they will get peace of mind when their ‘padala’ has been received.

“I am very excited to be part of the Xoom family. When I need to send money from the U.S. to the Philippines, I use Xoom.com — it is the best,” says Ai Ai delas Alas. “With other ordinary money transfer companies, you really don’t know when your recipient will receive the money. Xoom.com is more convenient and very safe. Bongga, di ba?”

The veteran comedienne and actress rose to stardom in the blockbuster movie Ang Tanging Ina in 2003, inspiring the sequels Ang Tanging Ina N'yong Lahat (2008) and Ang Tanging Ina Mo Last na 'To! (2010). Ai Ai has garnered a number of acting awards in both television and film, and she continues to be one of the most popular and sought-after actresses in the Philippines. She has also appeared as a talent judge in all four seasons of Pilipinas Got Talent, based on the popular “Got Talent” franchise. Press release and photo from Xoom.com

Tags: aiaidelasalas, xoom, moneytransfer