Johnson & Johnson (Philippines) Inc. employees inspire through Project G.I.V.E.

Persevering in its commitment to foster an internal culture of growth for the empowerment of communities, Johnson and Johnson (Philippines), Inc. (JJPI) once again launched its flagship employee volunteerism program entitled “Growth and Inspiration through Volunteerism Experiences” (G.I.V.E.). Project G.I.V.E. was created to provide employees with opportunities to make real and sustainable change in communities across the country. 

 

Symbolizing the theme of project G.I.V.E., the pinwheel represents a child’s innocence, energy, and playfulness and the employees are thus invited to be the wind propelling this wheel in motion, to be sources of inspiration, and to arouse hope for children and communities.

 

President and Managing Director, Mr. Jeffrey Stewart Go shared that for 2012, the volunteerism rate of the company was at 41 percent, “It is very encouraging to see that almost half of our employee-population has devoted time to helping a cause. But we can definitely still increase this number, so today, I encourage every single one of our employees to set aside a little more time this year to contribute to making a difference in the community.”

 

With corporate citizenship embedded into the Johnson & Johnson culture, cultivating and harnessing partnerships remain integral in magnifying the company’s efforts to support communities. From supporting programs geared at providing education opportunities, to upholding environmental stewardship and most notably, to drive reduced maternal and infant mortality rates in the country, JJPI employees are able to support NGOs as UNICEF, World Vision, Worldwide Fund for Nature and the Virlanie Foundation, the newest addition to the list of partners. 

 

Other partners of the Company for this year include the Knowledge Channel, Habitat for Humanity, and Save the Children. Through the course of the week, the different advocacy partners shared the issues in society they have committed to address. 

 

Also introduced at the inauguration of CSR week, the G.I.V.E advocates for 2013 were tasked to mobilize and pilot their departments’ volunteer activities throughout the year. 

 

“We value being able to provide ways for our employees to express support for causes they personally believe in”, adds Mr. Go. “At the heart of our goals are bold sustainability targets we have set that extend beyond environmental stewardship. Through collaboration and the collective strength of the company with its advocacy partners, we aim at improving people’s health, particularly at helping the country achieve improved performance in reducing maternal and infant mortality rates.”  

With the maternal mortality ratio increasing from 162/100,000 live births in 2006 to 221/100,000 live births in 2010, JJPI together with UNICEF, Save the Children, and Integrated Midwives Association of the Philippines (IMAP) seek to ensure that the most underprivileged mothers in the country survive pregnancy and childbirth. 

 

This is set to be achieved through projects that aim for the most deprived and most vulnerable mothers to receive quality care and are informed, motivated and supported to access affordable, quality maternal, neonatal and child health services.

 

JJPI targets to engage all of its employees in pursuing this cause, with the aspiration set at mobilizing the entire country to be part of creating a brighter future for all mothers and children in the Philippines.  Press release and photos from Johnson & Johnson (Philippines) Inc.