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Kapuso stars lead 20,000 in Avon Walk to Share the Fight vs. Breast Cancer
For the first time ever, Avon’s Kiss Goodbye to Breast Cancer (KGBC) Walk and Run event was set on a Saturday, 10/10, which coincidentally commemorates 10 years of the Avon Walk in the Philippines.
This year, KGBC ambassadors Jennylyn Mercado, Rocco Nacino and his mother Linda Nacino, spearheaded over 20,000 participants of the annual walk and run event at the SM Mall of Asia Open Grounds with the theme, “I Share the Fight Against Breast Cancer.”
Avon, the company for women, toughens its breast cancer advocacy by sending out a statement that there’s no greater purpose for men and women alike globally than to lend their strength, courage and hope to buoy up those affected by the disease.
Avon Philippines’ General Manager Emie Aguilar-Nierves has been all out in supporting this crusade. With Avon as the leading corporate supporter of the cause globally, she expressed that, “Everyone can fall victim to breast cancer. The good news, however, is that everyone can take part and be of help in this journey.”
She added, “With early detection, sufficient awareness and the adequate support of committed parties, we are given the chance to successfully win this fight.”
Jennylyn Mercado has been grateful for the opportunity given to her saying, “I have found a deeper purpose in my role as an Avon Intimate Apparel ambassador. Beyond making women feel beautiful and confident with the Avon products, we want to send a message that we can beat breast cancer with the support of everyone.”
Jennylyn also reiterated her pledge to sell 20,000 Pink Ribbon Bras to support the cause. Proceeds of this specially designed intimate apparel will go towards maintaining the PGH Breast Care Center.
Rocco Nacino also expressed his gratitude saying, “We thank God, our friends, our families and everyone who supported us during our difficult times. It feels great to do good to others, especially to those who are affected by breast cancer.”
Rocco’s mom, Linda Nacino, is a breast cancer survivor and an ambassador of KGBC 2015 as well.
Linda, who has been cancer-free for 16 years, recently launched her own “Piso Para sa Chemo” – a coin drive using empty water bottles, which benefits breast cancer patients at the PGH Breast Care Center.
To date, she has been able to turnover P53,000.00 worth of cash donation to patients at the PGH Breast Care Center with the help of Rocco’s fans, their family, and friends. An additional P25,000.00 is on its way to be handed over to patients before the month ends.
“Through KGBC, I am able to empower others through sharing my own experiences. Avon has become an avenue for me to motivate breast cancer patients to fight and believe they are beautiful and strong, no matter what,” said Linda.
Jennylyn, Rocco and Linda led the walk against breast cancer, together with the representatives of other partners like the Philippine Cancer Society, Philippine General Hospital, GMA Network, SM Mall of Asia, SM Cares, Ford Philippines, and UnitedHealth Group.
GMA-7’s Lyn Ching-Pascual, Love Añover, Susan Enriquez, Luane Dy and Tonypet Gaba hosted the much-awaited annual event, highlighting Avon’s 13th year of the fight against breast cancer advocacy in the Philippines.
The Avon Breast Cancer Crusade, launched in 1992, has donated more than $815 million through 2013 to breast cancer programs in over 50 countries for research and advancing access to care, regardless of a person’s ability to pay. Over six million Avon independent Sales Representatives around the world not only raise funds for breast cancer programs, but also provide a global army of educators, offering information and raising awareness around the world.
In the Philippines alone, one out of every 13 Filipino women can fall victim to this disease. Moreover, the Philippines has been identified as having the highest incidence rate of breast cancer in the whole of Asia.
What is your share in the fight against breast cancer?
Press release from Avon Philippines
