GMA CMO Lizelle Maralag among Campaigns 2026 Power List 50

Visibility often accompanies success, but Lizelle Maralag has built a reputation with something far more enduring: impact.

GMA Network’s Chief Marketing Officer has been selected as one of Campaign Asia-Pacific’s 2026 Power List 50, a yearly lineup of the region’s most influential personalities recognized for their lasting contributions to the industry. Out of the 50, she is one of only three from the Philippines and among only 23 women in the list.

Campaigns Asia-Pacific, a respected business resource for news on the marketing and advertising industry in the region, describes the honorees as those who not only give direction to highly regarded brands but also shape culture through meaningful campaigns. For those who have worked with Maralag, the recognition comes as no surprise.

Before joining GMA Network in 2010, she served as Managing Director for Starcom Mediavest Group Philippines and later as Chairperson for Publicis Groupe Media Philippines. Recently, the Media Specialists of the Philippines hailed her as one of the country’s Media Icons for 2025.

Throughout her career, she has advocated for integrity, innovation, and excellence to be instilled into every workplace she has been a part of, anchored in the belief that every individual contributes to the success of an organization. Her leadership has been a driving factor in the growth of GMA as the network continues to evolve and flourish.

Apart from her leadership roles, she places importance on mentorship and giving back. Her zeal for investing in people may even surpass her passion for building brands. She cares as much for the people she works with as she does the companies. Helping develop talent, advising the youth, and being involved in the community have become part of a legacy to be proud of.

To be included in this year’s 2026 Power List 50 means one has been subject to rigorous measurable criteria, yet recognizing Lizelle Maralag as a marketing leader affirms what has long been known in the industry -- her influence and commitment to excellence goes beyond the numbers.

Read more here.

Take a look at the full Power List 50.