UE names Danica Magat-Celario as Marketing and University Relations Director

The University of the East (UE) has announced the appointment of seasoned marketing professional Danica Magat-Celario as Director of its Marketing and University Relations Department. She brings more than 16 years of experience in higher education marketing, strategic communications and institutional engagement to the university.

Celario officially assumed office in June 2026, succeeding former UE Marketing and University Relations Director Edilberto Sulat Jr., who retired after serving the university for 24 years.

Welcoming Celario to the University, UE President and Chief Academic Officer Zosimo Battad expressed confidence that her vast experience and collaborative leadership will fortify the University's communications and engagement with stakeholders as UE prepares to mark its 80th founding anniversary this September.

"We are pleased to welcome Ms. Danica Magat-Celario to the University of the East. Her extensive experience in higher education marketing and communications, together with her collaborative approach to leadership, will strengthen our engagement with our community and partners. We look forward to her contributions in advancing initiatives that support our mission and uphold the values that have guided UE for eight decades," Battad said.

Celario spent much of her career leading institutional marketing communications, digital engagement, and strategic planning initiatives in the higher education sector. Before joining UE, she served as Marketing Manager of the Center for Strategic Marketing and Communications of Lyceum of the Philippines University Manila.

"I am honored to join UE at such an important milestone in its rich history. I look forward to collaborating with the entire university community to deepen connections, engage our stakeholders and champion the core mission that has defined UE for 80 years," Celario said.

Celario's multifaceted experience spans strategic communications, multimedia and digital platforms, market research, event management and quality management systems. She is a trained ISO Internal Auditor and has also served as a faculty member under the Expanded Tertiary Education Equivalency and Accreditation Program, teaching courses in marketing management, strategic marketing, e-commerce, and Meetings, Incentives, Conferences, and Exhibitions or MICE.

As Director of the Marketing and University Relations Department, Celario will lead the university's stakeholder engagement and strategic communications initiatives, working with academic and administrative units to enhance institutional presence and ensure that the University's communications remain proactive, collaborative, and aligned with its core values that include excellence, integrity and social responsibility.

Celario holds a Master of Business Administration and a Bachelor of Science in Business Administration major in Marketing Management.

Her appointment underscores UE's continuing commitment to delivering socially relevant and nation-building education spanning eight decades.