Jose Mari Chan dominates social media on first day of September

The clock struck twelve, marking the start of September. Suddenly, it's Christmas in the Philippines. 

Memes had the common theme: A tribute to a certain songwriter who will be dominating the airwaves for the rest of the year.

If the long season of fake pine and tinsel still baffles you, one man with a song can help make sense of it all. His name is Jose Mari Chan and he is the man who gifted the world with "Christmas In Our Hearts" among other beloved classics.

Throughout the "Ber" months, this song will be blasting everywhere — loudest always inside your own head, because the spirit of Christmas was suppressed for eight months. All that pent up festive feelings fuel four months of cheer. 

Five, if you count January.

Happy holidays, everyone! — AT, GMA News