Reina Filipinas pageant unveiled under Jojo Bragais

A new Philippine pageant brand, Reina Filipinas, was officially unveiled on Wednesday evening in Pasay City, marking its entry into the national pageant scene.

The pageant is spearheaded by Jojo Bragais, best known as the founder of Jojo Bragais Shoes, a brand widely used in major local and international pageants.

The launch event gathered key international and local pageant personalities, led by Miss Grand International president Nawat Itsaragrisil.

Also present were reigning and former Miss Grand International titleholders, including Miss Grand International 2025 Emma Tiglao, Miss Grand International 2024 CJ Opiaza, and MGI All Stars 2026 Vanessa Pulgarin, alongside Top 5 finalist Gazini Ganados.

Bragais is the president of Reina Filipinas, while Tiglao will serve as its national director.

Reina Filipinas will feature the titles Reina Filipinas Grand and Reina Filipinas Grand All Stars under its system.

The pageant will award three crowns, as two winners will be chosen under the Reina Filipinas Grand All Stars title.

Bragais is known as an official shoe designer for several global competitions, including Miss Grand International, Miss Universe, Miss Cosmo, and Mister International, further strengthening his footprint in the pageant industry.

—CDC, GMA News