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SPOT.ph's top 10 wackiest Manny Pacquiao ads




(SPOT.ph) Pinoy boxing icon Manny Pacquiao isn't just a champion in the ring, he's also a heavyweight endorser. Whatever the product is, you just stick his face on it or tap him to star in the ad and it will probably sell. We have to admit, though, that some of the products he hawks don't quite fit his image. Forget those slick ads that look like clips from Hollywood movies (Pacquiao's Hennessy is simply beautiful), we zeroed in on his 10 wackiest ads. Enjoy them as you count down to his smackdown with Tim Bradley this weekend.



10. GOT (Glendale or Tustin) TOYOTA

The product: It's a Toyota car dealership in California.

The schtick: Pacquiao is pegged as a "guarantor" who assures potential buyers that the cars from GOT Toyota are affordable.

The quirks: Pacquiao is not actually in the ad, they just used pictures of him. "Cut-outs" of Pacquiao's image are also used to simulate boxing moves against phrases like "Bagsak ang presyo" and "Tumba ang down."

The verdict: We hope interested car buyers forget the fact that Pacquiao is partial to sports cars like his Ferrari 458 Italia. You gotta start somewhere, right?

 



9. San Manuel Indian Bingo & Casino

The product: It's a bingo and casino establishment run by The San Manuel Band of Mission Indians of Highland, California.

The schtick: Pacquiao is portrayed as an athlete who works hard and parties hard.

The quirks: Pacquiao is seen enjoying the facilities and the food in the gambling spot. However, he is wearing his boxing gloves the whole time. Yes, he has his gloves on when they show him in front of a food-laden table.

The verdict: They should at least have made him take off his boxing gloves. (Or is there an extra fee for that?)

 



8. Vitwater

The product: It's basically water that's enriched by vitamins and minerals.

The schtick: Pacquaio is presented as an avid drinker of the liquid that's tagged as "better than water."

The quirks: Pacquiao's opening spiel is priceless: "You know water is good. But for me there's something better, you know. Vitwater. I drink it all day, every day, you know."

The verdict: There's no need to inject "You know" at the end of every sentence. Whoever wrote the script was so fond of the phrase that Pacquiao ends the ad with the quip, "Now, you know."



7. Senator Manny Villar for President in the 2010 polls

The product: It's a politician who's aiming for the highest seat in the land.

The schtick: Pacquaio appears with Willie Revillame and Dolphy to endorse the senator.

The quirks: The lighting is superb and Pacquiao looks almost angelic while he delivers the passive-aggressive spiel that's meant to hurt Villar's opponent.

The verdict: Well, the candidate almost won. That's gotta count for something.

 



6. Magnolia products

The product: Magnolia mechandise

The schtick: Pacquaio appears with his family and his mother, Dionisia, in this ad. He's pegged as a loveable family man who likes to drink milk.

The quirks: Dionisia nearly steals the show with her "Drink your Magnolia milk first!" command.

The verdict: Between drinking Vitwater and Magnolia milk, Pacquiao sure is well-hydrated.



5. Manny Pacquiao Produce

The product: Vegetables that literally have Pacquiao's nameand faceon the packaging. Pacquiao signed a deal with the U.S.-based State Street Produce for this green gig.

The schtick: Pacquaio stars in an ad for his line of vegetables. His claims that they're "pound-for-pound, the best produce in the world."

The quirks: Pacquiao moves around and delivers a spiel about the health benefits of vegetables. The setting appears to be a lot full of metal containers (the kind hauled by trucks).

The verdict: They could have picked a better setting. Despite the lack of props, we're enticed to buy Pacman's veggies. Unfortunately, they're only available in the U.S.



4. Talk 'N Text

The product: It's a telecommunications entity.

The schtick: Pacquaio is seen as a man who is perpetually in high spirits (or at least for the duration of the ad). He even has a sidekick who is just as hyperactive as he is.

The quirks: The shots make Pacquiao look like a cartoon...and that's not really a bad thing. The man gets into the role more than he got into being Wapakman.

The verdict: Just how hard is it to get in touch with Pacquiao these days? (Assuming that you're not Chavit Singson or any of the guys in his posse.)



3. Head & Shoulders

The product: It's an anti-dandruff shampoo.

The schtick: Pacquaio is built up as an icon who has accomplished many unbelievable feats. (OK, we're buying that.)

The quirks: There's something weird about presenting Pacquiao's supposed smackdown versus dandruff as something that's as important as his fights. The serious tone of the ad, as they say, does nothing for the hair.

The verdict: This is the only anti-dandruff shampoo ad that makes you feel like such a loser for not making your mark in the world.



Image scanned from press kit collateral.

2. Technomarine

The product: They're high-end timepieces.

The schtick: Pacquaio is presented as a...pirate?

The quirks: Placing the timepiece over one of Pacquiao's eyes is supposed to make him look cool. However, it doesn't quite have that effect.

The verdict: The image just confuses the heck out of us. We keep expecting Johnny Depp as Captain Jack Sparrow to pop out.



1. Datu Puti

The product: It's all about vinegar and soy sauce.

The schtick: Pacquaio plays his old not-yet-a-champ self (sort of) and he goes to the store to buy vinegar for his mother, Dionisia.

The quirks: There's a fake Freddie Roach, a pseudo-Jinkee Pacquiao, and a "stand-in" for Floyd Mayweather Jr. The only people playing their real selves in the ad are Pacquiao and his mom.

The verdict: This ad tells a very good story, with a beginning, middle, and a fun ending. However, we were kind of creeped out when the fake Freddie Roach says to Pacquiao's mom: "May asim pa si Mommy."

Art by Warren Espejo.

Image credits: Screenshots from the ads mentioned and featured on the list.

SPOT.ph