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Blue bins for trash segregation to pop up all over metro soon
Five hundred of these blue bins, marked for segregating waste, will be placed all over Metro Manila.
Living up to its self-bestowed title of "Hari Ng Padala," mail and cargo courier LBC fulfilled a promise made to its customers by doing what it does best: delivering—not mail this time, but 500 large blue bins for trash segregation to be used in several cities within Metro Manila.
The bins, part of "I Will If You Will," the waste segregation program the company is undertaking with the World Wide Fund for Nature (WWF), were turned over to the participating local government units (LGUs) last Saturday, September 21, at Arts in the City, Bonifacio Global City.
The ceremonial turnover was held during Earthdance Manila 2013, an annual event promoting solidarity for peace and Mother Earth. The turnover was graced by representatives from the cities of Manila, Mandaluyong, Marikina, Pasay, Quezon City, San Juan, and Taguig.
LBC had pledged to donate the bins if their customers returned 5,000 used LBC pouches. The returned pouches, it said, would be sent to the company's recycling facility in Matuod, Batangas, where they would be dried, shredded, and molded to create brick pavers.
The response was overwhelming, and LBC was able to deliver its promise right on time.
LBC Foundation tapped waste management campaign Project Rainbow to source, design, paint, and organize the distribution of trash bins to the LGUs. With the nature-inspired designs and "call-to-action" label, "Nandito Lang Ako," these trash bins aim to encourage citizens to segregate trash properly, and make each one realize that each action—however small—can help save the environment.
"Metro Manila has been experiencing severe flooding like never before. We realize the need to be part of the solution rather than just reacting and aiding in the collection and distribution of relief goods when disaster strikes," said LBC Foundation operations head Nina Wuthrich.
The bins will be strategically placed in public places such as parks, hospitals, and schools where everyone will be able to see and use them.
"This is just the beginning. You will see more of these trash bins all over the country, [hopefully] soon," said Epi Quizon, a Project Rainbow partner, who is in full support of the on-going campaign.
"We are honored to be part of this campaign that shows how companies and its customers can work hand-in-hand for a good cause. We thank all our customers who returned their used pouches for our recycling efforts and all those who continue to do so," said LBC Foundation president Monica Araneta.
The "I Will If You Will" campaign shows that when it comes to helping protect and preserve the environment, no single act is too small. — BM/VC, GMA News
The bins, part of "I Will If You Will," the waste segregation program the company is undertaking with the World Wide Fund for Nature (WWF), were turned over to the participating local government units (LGUs) last Saturday, September 21, at Arts in the City, Bonifacio Global City.
The ceremonial turnover was held during Earthdance Manila 2013, an annual event promoting solidarity for peace and Mother Earth. The turnover was graced by representatives from the cities of Manila, Mandaluyong, Marikina, Pasay, Quezon City, San Juan, and Taguig.
LBC had pledged to donate the bins if their customers returned 5,000 used LBC pouches. The returned pouches, it said, would be sent to the company's recycling facility in Matuod, Batangas, where they would be dried, shredded, and molded to create brick pavers.
The response was overwhelming, and LBC was able to deliver its promise right on time.
LBC Foundation tapped waste management campaign Project Rainbow to source, design, paint, and organize the distribution of trash bins to the LGUs. With the nature-inspired designs and "call-to-action" label, "Nandito Lang Ako," these trash bins aim to encourage citizens to segregate trash properly, and make each one realize that each action—however small—can help save the environment.
"Metro Manila has been experiencing severe flooding like never before. We realize the need to be part of the solution rather than just reacting and aiding in the collection and distribution of relief goods when disaster strikes," said LBC Foundation operations head Nina Wuthrich.
Designed by waste management group Project Rainbow, the bins declare "Nandito Lang Ako"—urging people to dispose of their trash properly.
"This is just the beginning. You will see more of these trash bins all over the country, [hopefully] soon," said Epi Quizon, a Project Rainbow partner, who is in full support of the on-going campaign.
"We are honored to be part of this campaign that shows how companies and its customers can work hand-in-hand for a good cause. We thank all our customers who returned their used pouches for our recycling efforts and all those who continue to do so," said LBC Foundation president Monica Araneta.
The "I Will If You Will" campaign shows that when it comes to helping protect and preserve the environment, no single act is too small. — BM/VC, GMA News
