Expert shares tips on how to make your online business grow

As the pandemic rages on and everyone is encouraged to stay at home, many online businesses have sprung up.

If you’re among the people who have decided to make your own online business, e-commerce and marketing expert Anna Lorraine Galura shared some tips on how to maintain it in an episode of "IRL" on Friday.

First, she said that it’s very important that your business has something that sets it apart from everybody else.

“Importante mga pakulo kasi sa online selling world sobrang daming competitors,” she said. “Hindi lang talaga simpleng competitors kundi direct competitors kasi madali lang makaisip ng business at gumawa ng online business so kailangan kakaiba.”

“It should set you apart from other competitors. Mahalaga diyan you offer the best customer service. You offer the best price and at the same time  pwede ka rin mag-offer ng promos at raffles kapag mayroon kang campaign every month," she added.

Aside from that, Galura shared that it’s also important to do your research as to minimize your business’ risks.

“Kahit saang business naman kailangan mo to take risks pero manage risks lang so ibig sabihin kailangan pag-planuhan, pag-isipan mga products na ibebenta mo, saang platform,” she said. —Kaela Malig/JCB, GMA News