Island Rose: Pioneer in Net-based flower delivery

The Philippine flower industry has never been the same again since the year 2000, when Island Rose launched the country's first ever nationwide Internet-based flower delivery service (www.islandrose.net). That service has long been a benchmark for Philippine flower businesses. Before that, you had to actually visit to a flower shop and ask a lot of questions: Where is your shop? What arrangements are available? How much will it cost? Can you deliver flowers in this area? Where do the flowers come from? The Island Rose website changed all of that. The company is now accessible anywhere in the world through a regular Internet connection. The products and prices are organized in a way that is convenient for the customer. And to further simplify matters, it offers free nationwide flower delivery. Thus, Island Rose proved the Internet a viable medium for e-commerce business in the Philippines. Before 2000, there where hardly any Philippine e-commerce sites. Retailing over the Internet was almost non-existent. Today, a search through the Internet shows dozens of Philippine e-commerce retailers. While in other countries, books, software, clothes and travel lead the online retailing scene, in the Philippines, flowers dominate the marketplace. This is partly due to Island Rose and its long reaching network of affiliates and distribution partners. Around 80 percent of online Philippine flower delivery services are connected to the Island Rose network in some way. As the very first Internet retailer to offer nationwide delivery, it paved the way for many Philippine e-commerce business retailers as well. If you look closely, influences of islandrose.net can be found on dozens of Philippine e-commerce businesses in different industries. With hundreds of thousands of deliveries under its belt, Island Rose is considered the leading Philippine flower delivery service and a benchmark in e-commerce retailing. With its outstanding products, excellent customer service, and reliable ordering system, there is simply no other place to go for fresh flowers. In 1980, it was the first to commercially produce flowers under greenhouses earning pioneer status as the very first company to be classified under the then new cut flower industry. Before that, all cut flower production was classified under the rather broad agriculture sector. Island Rose has since won many entrepreneurship and business awards in the Philippines. Island Rose has long been a leading wholesaler of flowers in the Philippines through its network of flowers shops. But now, it is possible to order first class flowers freshly harvested from their farm. Flowers are delivered fresh, fast, and fair priced. According to Arnold Andaya, vice president for operations: "Our straight from the farm concept is the most reliable way to send fresh flowers in the Philippines." - GMANews.TV