Shop in one of PH’s Most Valuable Brands

Tindahan ni Aling Puring patrons, here’s something you’ll surely be proud of!

Leading supermarket chain Puregold held its ground once again among banking, power and energy, and telecom giants in the latest Brand Finance Philippines 30 2024.

The report was prepared by the London-based independent brand valuation consultancy agency, Brand Finance. For 2024, Puregold has maintained its place at the 9th spot, after posting a 16% in brand value in 2023. On the same year, it debuted on the prestigious list in the same spot.

Puregold considers this a significant achievement, given that the “Most Valuable Brands” list is usually dominated by bigger companies. It also takes pride that it’s the only Philippine retailer to make it to the list’s Top 10.

Mr. Ferdinand Vincent Co, President of Puregold Price Club, Inc., said the accomplishment serves as an inspiration for the company to continue their commitment to delivering quality service to their customers.

“We are proud to be recognized as the only multi-channel retailer in the top ten. This achievement underscores our commitment to providing the best value to our customers through offering high-quality products at competitive prices and exceptional customer service,” Co said.

Puregold also scored high on the Sustainability Perception Index, which reflects its forward-looking outlook towards environmental responsibility.

Following through with their commitment, the company has implemented key initiatives to attain their sustainability goals.

For instance, its “Walang Plastik Grocery Days” every Monday and Wednesday encourages Perks and Tindahan ni Aling Puring members to use eco bags when shopping, rewarding them with P1.00 cashback for every eco bag used, and up to P5.00 in savings per transaction. This helped push Puregold’s transition to using more sustainable materials like recycled carton boxes or eco bags, with many of their stores following in ending the use of single-use plastics.

Additionally, to mitigate their impact on water resources, the company implements its conservation efforts in the form of rainwater harvesting, gray water recycling, and operating wastewater treatment facilities under strict compliance with environmental standards. They also invested in sustainable infrastructure to further cut their environmental footprint by shifting to 100% LED lighting which greatly reduced their energy consumption.

Puregold remains focused on driving growth, providing exceptional service, and keeping its commodities at affordable prices—all while keeping environmental sustainability in mind.