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SIAL, world's biggest food exhibition, coming to Manila in mid-2014
A taste of what's to come at SIAL next year. Vida Cruz
Gourmands and food-lovers now have something big to look forward to for next year, as the world's largest food exhibition is coming to Manila all the way from Paris.
The Salon International de l'Agroalimentaire (SIAL) and French events organizer Comexposium signed a memorandum of understanding with Philippine events organizer MAFBEX Events Management at the Manila Peninsula on Wednesday, Oct. 23, formalizing their partnership and thus creating the Philippine leg of SIAL ASEAN. This in turn paves the way for the first-ever South East Asian Food Market.
Established in 1964 in Paris, SIAL is considered one of the best platforms of food innovation around the world, having brought together food manufacturers and buyers in SIAL China, SIAL Middle East, SIAL Brazil, and SIAL Canada. The Philippine exhibition will mark the exhibition's 50th anniversary.
Choosing the Philippines
Newly-appointed SIAL group director Nicolas Trentesaux mentioned two main reasons as to why SIAL chose the Philippines as its launching point in the ASEAN region.
"We have chosen the Philippines not just because it is more fun in the Philippines," he joked. “But also because of two main reasons.
"One, for the potential of the country and the appetite for potential food business, and two, for the quality of contact we have established. That is something that is very important for us," he said.
Trentesaux described the Asian region as so dynamic that the SIAL Group could not afford to ignore it. He said that the Philippines' economy was a “strong, fast-emerging economy with a GDP at six percent”—making it one of the highest growth rates not only in Asia, but the world.
"Actually, a lot of Philippine neighbors have very restrictive import and export...for a lot of Philippine neighbors, there was always a restriction that we couldn't find in the Philippines," remarked Comexposium general manager and SIAL China exhibition director Bjoern Kempe.
He relayed how that very morning, he confirmed with the Department of Trade and Industry and the Department of Agriculture if there were any products that were 100-percent banned—and they said no. "I think that answer alone speaks for the Philippines, and this is why the group has chosen the Philippines, because the trade environment is at the moment very favorable."
MAFBEX founding chairman Joseph Ang in his opening speech said that the Philippines is a "machine of inclusive growth," in that the country serves as a source of quality raw materials for its surrounding neighbors in Asia, although he noted that some of them—like Singapore—do not know that the country supplies something as common as tuna.
"The Philippines is rich in everything—land, sea, and air. That's something we must share with the world, and I think, with the SIAL of next year, I think there is going to be a big, big change," said Ang.
Teasing expectations
The SIAL aims to exhibit in the Philippines every two years beginning next year. When asked which city and country will next experience SIAL, Trentesaux remarked that it was too early to say at this point, but that it would likely be Seoul, South Korea.
Some interesting activities one can expect from SIAL would be Le Cuisine, where celebrity chefs will do cooking demos, and the SIAL Innovation, where companies will be given a chance to showcase their latest products.
In tandem with the SIAL, MAFBEX's eigth food exposition will be taking care of shopping and other retail needs. Foodies will get to bring home samples and there will be an inter-school cooking competition, a staple from most other years.
Themed "Best-Kept Secret for Food Business in Asia," the event will be held in the Main Hall of the World Trade Center Metro Manila (WTCMM) on June 11 to 13 of next year, while MAFBEX's food expo will be in Tents A and B.
Exactly what the secret is, however, will be revealed as the exhibition itself unfolds. — BM, GMA News
The Salon International de l'Agroalimentaire (SIAL) and French events organizer Comexposium signed a memorandum of understanding with Philippine events organizer MAFBEX Events Management at the Manila Peninsula on Wednesday, Oct. 23, formalizing their partnership and thus creating the Philippine leg of SIAL ASEAN. This in turn paves the way for the first-ever South East Asian Food Market.
Established in 1964 in Paris, SIAL is considered one of the best platforms of food innovation around the world, having brought together food manufacturers and buyers in SIAL China, SIAL Middle East, SIAL Brazil, and SIAL Canada. The Philippine exhibition will mark the exhibition's 50th anniversary.
Choosing the Philippines
Newly-appointed SIAL group director Nicolas Trentesaux mentioned two main reasons as to why SIAL chose the Philippines as its launching point in the ASEAN region.
Nicolas Trentsaux expounds on the merits of choosing the Philippines as the launching point for SIAL ASEAN. Sebb Borja
"One, for the potential of the country and the appetite for potential food business, and two, for the quality of contact we have established. That is something that is very important for us," he said.
Trentesaux described the Asian region as so dynamic that the SIAL Group could not afford to ignore it. He said that the Philippines' economy was a “strong, fast-emerging economy with a GDP at six percent”—making it one of the highest growth rates not only in Asia, but the world.
"Actually, a lot of Philippine neighbors have very restrictive import and export...for a lot of Philippine neighbors, there was always a restriction that we couldn't find in the Philippines," remarked Comexposium general manager and SIAL China exhibition director Bjoern Kempe.
He relayed how that very morning, he confirmed with the Department of Trade and Industry and the Department of Agriculture if there were any products that were 100-percent banned—and they said no. "I think that answer alone speaks for the Philippines, and this is why the group has chosen the Philippines, because the trade environment is at the moment very favorable."
MAFBEX founding chairman Joseph Ang in his opening speech said that the Philippines is a "machine of inclusive growth," in that the country serves as a source of quality raw materials for its surrounding neighbors in Asia, although he noted that some of them—like Singapore—do not know that the country supplies something as common as tuna.
"The Philippines is rich in everything—land, sea, and air. That's something we must share with the world, and I think, with the SIAL of next year, I think there is going to be a big, big change," said Ang.
Teasing expectations
The SIAL aims to exhibit in the Philippines every two years beginning next year. When asked which city and country will next experience SIAL, Trentesaux remarked that it was too early to say at this point, but that it would likely be Seoul, South Korea.
Some interesting activities one can expect from SIAL would be Le Cuisine, where celebrity chefs will do cooking demos, and the SIAL Innovation, where companies will be given a chance to showcase their latest products.
In tandem with the SIAL, MAFBEX's eigth food exposition will be taking care of shopping and other retail needs. Foodies will get to bring home samples and there will be an inter-school cooking competition, a staple from most other years.
Themed "Best-Kept Secret for Food Business in Asia," the event will be held in the Main Hall of the World Trade Center Metro Manila (WTCMM) on June 11 to 13 of next year, while MAFBEX's food expo will be in Tents A and B.
Exactly what the secret is, however, will be revealed as the exhibition itself unfolds. — BM, GMA News
